Cracow Metropolitan Area
Data-driven Marketing Specialist with a focus on Performance Marketing and Paid Media. Currently optimizing high-budget Google Ads campaigns to improve CTR, CPC, and conversion rates. Brings a unique blend of experience in User Acquisition, Lead Generation, and Social Media Strategy. Expert in leveraging technical tools like GTM and GA4 to build accurate attribution models and scalable digital strategies.
Strategic consultant for Google’s B2B and B2C clients, managing a diverse portfolio of ad accounts to drive digital growth and revenue. Campaign Management: Managed and optimized Google Ads campaigns (Search, Display, Video) to maximize ROI and budget efficiency. Social media optimization. (End to End) Data Analysis: Used Google Analytics 4, Salesforce, and Looker Studio to analyze trends and create actionable performance reports. Tracking Setup: Configured Google Tag Manager to ensure accurate conversion tracking and reliable data for decision-making. Optimization: Executed A/B tests and CRO strategies to improve ad copy, landing pages, and Click-Through Rates (CTR) etc. Client Success: Partnered with clients to align digital strategies with their business objectives and deliver growth-focused recommendations. Tools: Google Analytics, Google Tag Manager, Looker Studio, Salesforce, Google Workspace, Connect Sales, Google ADS
Full-Cycle RPO for Symrise International - 360 Recruitment
Managed end-to-end 360° recruitment processes for major clients (Symrise, Yazaki) across the UK, Europe, and APAC, acting as a strategic talent partner. Ad Campaign Management: Orchestrated job advertising strategies across LinkedIn, Talent.com, and BroadBean to generate high-quality candidate leads and maximize application ROI. Global Talent Sourcing: Executed advanced sourcing strategies to build diverse talent pipelines for commercial, engineering, and IT roles in multiple countries (UK, Germany, France, Singapore, Malaysia). Stakeholder Management: Led client intake meetings and strategy sessions to define hiring requirements and provide data-driven market updates. Market Research: Analyzed talent market trends and competitor activities to advise hiring managers on the most effective sourcing channels. Tools: LinkedIn Recruiter, TalentLink, BroadBean, Talent.com.
Technical Recruiter for Poland, Germany, Luxembourg, Turkey. (Turkish and English) Technical Recruitment for the automotive industry. Engineering, Information Technology IT, Management RPO RECRUITMENT PROCESS OUTSOURCING