Istanbul, Istanbul, Türkiye
Online Marketing Strategist. Dreamer. Novel Writer. (Sci-fi & Fantasy) Analyst. Team Leader. Area of Expertise: Online Marketing and Content Management.
Responsible for: Touching millions of people's travel needs: inspiring their trips with Turkish Airlines Blog. Finding them the perfect trip via managing online campaigns, so that people may meet their loved ones or live the dream holiday. Making sure TK travellers have every up-to-date information they need through our website and apps. Communicating with millions of people, managing the translation, with 15 languages on TK website and 7 languages on TK Apps.
Responsible for the management of the Global OTA & Metasearch team. Expanding TK's sales channels and brand coverage throughout the globe. * Managing global agreement process, reaching millions of people. * Discussions of incentive and marketing schemes, making sure we stay in the competition game * Building annual marketing plans to reach out to more travellers and their travel needs * Developing sales strategies to increase market share * Supporting local teams for ad-hoc needs to catch opportunities * Analyzing sales performance to make sure everything's according to plan.
Managing online marketing team, responsible for; - Search Engine Marketing - Search Engine Optimization - Digital Ecosystem Strategies - Remarketing and Tactical Campaign Strategies. - Digital Analytics Reporting and Analysis - Data Visualization via Tableau - Domain management. - Conversion optimization. - Metasearch channel management