İzmir, Türkiye
Success-oriented Leader in Sales, Business Development and Trade Marketing fields with +30 years of diverse experience. Possesses a great understanding of multi-channel sales management, trade marketing, category management, key account management and business development in line with organizational objectives. Adept at team and budget management, formulating strategies regarding sales improvement, forecasting, and analyzing sales data to boost sales profitability and growth. Proven track record of success in crafting route-to-market strategies, P&L and project management, and executing re-organization and restructuring operations in accordance with needs and requirements. Competent at building strategic business relationships with well-developed networking, influencing and communication skills. Unfailing flexibility and adaptability to constantly changing circumstances, valuing teamwork, collaboration, and volunteer mentorship. Areas of expertise; • Sales Management • Strategic Planning • Business Strategy • Account Management • Key Account Development • Multi-Channel Management • Business Development • Marketing Strategies • Category Management • Trade Marketing • Sales Development • Lead Generation
Developing category strategies across global and local markets by leveraging customer, channel, and location insights; driving market expansion and establishing long-term strategic partnerships. Delivering sustainable growth and strong business performance across Russia, Turkic Republics, Europe, the Middle East, and Türkiye through market expansion and strategic execution.
Accountable for formulating, implementing, and overseeing overall sales strategy regarding all channels and categories across Turkey and Cyprus; effectively managing a team 37 and directly reporting to the COO, Successfully acquiring new accounts in retail channels (BIM, A101, Migros, Tchibo, Gloria Jeans), OOH Channels (McDonald's, Burger King, ISS, Ikea, Dominos) and HORECA Channels (Gloria, Voyage, Kervansaray, Limak), Re-shaping of sales, agricultural production and distribution system with structuring the new route to market model for food service & retail channels, Closely monitoring market conditions and competition to gain strategic advantage, aligning operations with company sales policies and strategies, and accomplishing results as needed for growth. ***Total OCC & EBITDA has been increased to record levels in 2019 and 2018. Increased total revenue and OCC by 15% in 2017 compared to the previous year as well as 20% in 2016 compared to 2015. Also, doubled total revenue & OCC in 2015 compared to 2014.