Istanbul, Türkiye
P&L-owning commercial executive with 20+ years building, turning around, and transforming consumer-facing businesses across telecom, media, and consumer technology — the last six as Vice President and GM of Samsung mobile business in Türkiye. Proven record of enterprise strategy development and execution: architecting multi-year commercial roadmaps, reallocating capital toward highest-return categories, and driving structural change in underperforming organizations. Demonstrated financial management discipline in turnaround contexts — rebuilding P&L architecture, reengineering cost and revenue levers simultaneously, and delivering sustained margin recovery. Transformational leadership track record across large, complex organizations. Deep operating fluency across the full commercial stack — product, brand, omnichannel distribution, pricing, field organization — combined with performance reporting into global stakeholders. A track record of consistently high-impact delivery performance for mandates with increasing scope and complexity.
- Sales (B2C & B2B), Marketing, Retail Management - End to end P&L responsibility - Managing sales channels and accounts, online and offline (7K+ offline points of sale) - Retail & field management including owned and partner channels and field sales team - Product management covering all mobile product lineup - Brand management and marketing - Supply Chain Planning and Management
- Full responsibility of end to end marketing process - Managing PayTV and OTT Products - Responsible for brand management and marketing communication - delivered significant brand awareness - Improving digital footprint and optimizing assets to bring higher sales and generate brand uplift - Developing customer experience initiatives to improve satisfaction and loyalty
- Managed Consumer and Corporate segments (~18 Million subscribers, ~6 B TRL revenues) - Delivered significant revenue and churn reduction results - Double digit growth in revenue per user and total gross revenues - Launched new product portfolios in short project timelines with close & end to end management of processes
• Developing group level strategy for consumer business, over commercial functions including fixed and mobile • Developing entity / function / subject specific strategies that is aligned with overall corporate strategy and business vision • Delivering end-to-end solution design & plan for improving ongoing businesses • Consulting regularly with the executive committee and other senior management teams to discuss, evaluate and plan corporate-wide strategies and organizational initiatives Major Assignments and achievements: - Leading Fixed and Mobile business strategies for the group - Developing strategies for positioning, marketing mix and channel structures - Mastering action plans for competitive & regulatory challenges - Entity level Strategy Development - Business Enhancement & Development - Coordination of Commercial Actions & Plans
- Managing fixed voice and broadband services & narrowband products for consumer segments - Managing commercial initiatives to optimize and improve EBITDA stream and overall business performance Major Assignments and Achievements: - Revenue management & Pricing - Segment Management & go to market design - Customer Value Management (CVM), Retention & Loyalty programs - Product Development & Management - Consumer Electronics & Terminal Business - Co-branding & partnerships - Customer Relations & Channel Planning & Management - Customer Experience Design & Management - Value addes services and products - Business Development and generating new revenue streams - Regulatory Framework & Process management
Call Center Operations Planning Head - Developed new approcahes in resource planning for call center & field force - Business responsibility, around 5000+ Headcount, for over 50 services dispersed over 7 locations with additional 3 outsource service Operations planning: • Operations Forecasting & budgeting studies in a significantly volatile and cost oriented business environment • Resource planning & supply management • New Product / service assessment (financial / operational) and P&L Budgeting & Costing: • Service-wise / operation-wise P & L analysis • Long term Resource Planning • Demand & Supply planning (Statistical forecasting and mathematical modeling) • Business reengineering / process optimization studies
Planning & Coordination Supervisor - Managing production & capacity utilization with seamless planning of process, headcount and material supply. Providing engineering support for production & maintenance teams, in terms of resource optimization and process planning - Business responsibility, around 600+ headcount, 300K Vehicles per year Production Planning: • Production scheduling over significant volume and a wide mix of products • Capacity & Headcount planning for main production facilities, with 300K production capacity and 600+ headcount • Budgeting and forecasting for manufacturing and headcount planning Production Management Issues: • Process optimization with lean tools such as 6 sigma and advanced manufacturing methodologies • Supply chain & inventory management, MRP and Warehouse management to adhere production plans and optimize costs as well • Financial / operational analysis and reporting for manufacturing and inventory costs and overall product costing • Quality systems management and process engineering to improve defect statistics