United Arab Emirates
I've spent 14+ years building marketing engines that actually move numbers: subscriber growth, revenue, and market share, across streaming, sports, digital platforms, and e-commerce in MENA. At STARZPLAY, I led marketing across some of the region's most competitive moments: scaling the platform past 2M subscribers, driving +140% pre-launch growth for a major sports rights launch, delivering +195% campaign performance for UFC, and generating $22M+ in earned media value. I've run full-funnel campaigns, managed agency and partner ecosystems, and connected brand, performance, and partnerships into one coherent growth strategy. Beyond streaming, I've built from the ground up. Ella & Eli Baby Store gave me direct ownership of customer acquisition, retention, conversion, and revenue, with zero corporate safety net. The African Business Community In The UAE taught me what it takes to build an engaged community around a clear value proposition, fast. What I bring to a Head of Marketing or Director-level role: the ability to build scalable demand generation systems, lead cross-functional teams, manage partner and commercial relationships, and tie every marketing activity back to pipeline, revenue, and business impact. Open to Director of Marketing, Head of Marketing, and Demand Generation leadership roles across UAE and MENA in tech, streaming, e-commerce, consumer, or growth-stage companies.
Built and lead a business community platform connecting African entrepreneurs and professionals across the UAE, driving visibility, collaboration, and commercial opportunities. * Designed and executed the go-to-market strategy, including content, events, and partnership outreach * Grew platform engagement through community-led programming and strategic ecosystem partnerships * Positioned the platform as a connector between African businesses, investors, and UAE market opportunities
Founded and scaled an e-commerce business in the UAE, owning the full marketing and growth function end-to-end. * Built and managed all digital marketing channels: paid, organic, social, CRM, and WhatsApp, from zero * Developed go-to-market strategy including product positioning, pricing architecture, and channel mix * Managed full customer lifecycle: acquisition, conversion, retention, and repeat purchase * Gained hands-on P&L accountability across CAC, LTV, and revenue growth metrics
Led brand strategy and digital marketing for a MENA content distribution platform, driving audience growth and market positioning across the region. * Built and executed integrated brand campaigns across MENA and Africa, increasing platform visibility and industry positioning * Positioned Takwene as the region's leading content distribution platform, amplifying its industry-first Dolby Atmos studio capabilities through strategic messaging and PR * Managed agency relationships and media partnerships to drive earned media and audience growth
* Led sports marketing and go-to-market strategy for one of MENA's top 3 streaming platforms, covering premium rights including Serie A and UFC. * Drove +140% pre-launch subscriber growth for the Serie A MENA launch through integrated go-to-market execution across performance, CRM, and partnerships * Delivered +195% campaign performance for UFC marketing, combining paid media, PR, and partner amplification * Led STARZPLAY Fantasy Sports (Web3) launch, driving 20% increase in brand exposure and delivering new user acquisition through gamified engagement * Managed CRM retention strategies, PR/social agency relationships, and digital community growth across key sports properties STARZPLAY is a leading all-in-one media streaming platform, headquartered in Abu Dhabi, United Arab Emirates, offering both free and premium entertainment options to its over 2.5 million subscribers across the Middle East and North Africa.
* Led B2B growth strategy, expanding distribution partnerships across retail and device ecosystems * Built partner-led demand generation channels, reducing reliance on paid media and improving cost efficiency * Generated $30K+ quarterly revenue through B2B partnerships and commercial collaborations * Managed pipeline and partner performance through CRM, tracking lead conversion and revenue contribution
* Pioneered MENA's first-ever in-cinema TV series premiere (Vikings, History Channel) across 4 countries: UAE, Saudi Arabia, Kuwait, Qatar, led end-to-end by a 2-person team, delivering sold-out attendance, significant media buzz, and measurable subscriber growth * Delivered $3M+ earned media value through a co-branded Pepsi campaign, driving acquisition and brand reach * Led integrated marketing campaigns across GCC, connecting brand, performance, and partnerships to drive subscriber acquisition and engagement * Managed co-marketing campaigns with Hollywood studios and global brand partners, increasing reach and conversion * Executed large-scale activations including Saudi Anime Expo and Comicon, delivering 10x partner sales growth * Managed telco and device partner marketing, PR functions, and paid partner marketing across multiple markets
* Managed B2B content distribution partnerships with broadcasters including OSN, MBC, and Evision, supporting revenue generation through structured deal management * Delivered 70% operational efficiency gains by introducing contract and data management systems across film distribution processes * Coordinated government licensing, approvals, and compliance processes, enabling successful market entry for international titles * Strengthened partner relationships supporting Gulf Film's market expansion and commercial growth Gulf Film is a leading film distributor operating across the Middle East and North Africa, focused on financing, distributing and promoting Hollywood and international titles. It is part of the entertainment division of ELAN Group and is the sister company of Novo Cinemas, a leading cinema chain in the Gulf with operations across the UAE, Qatar and Bahrain.