Muhammad Mustafa

Amazon PPC Manager | I Help Amazon Brands Cut Wasted Ad Spend & Scale Revenue | SP · SB · SD | ACoS & TACoS Optimization

Lahore District, Punjab, Pakistan

About

If your Amazon ads are burning budget without clear returns — that's fixable. I'm Muhammad Mustafa, an Amazon PPC Manager with 5+ years managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across competitive niches including Textile, Bedding, Furniture, Fashion, and Beauty. What I actually do: → Audit existing campaigns and cut wasted spend within the first 30 days → Build keyword-targeted SP/SB/SD structures that scale profitably → Optimize bids, match types, and targeting to reduce ACOS without killing sales velocity → Run full TACOS analysis to align ad strategy with organic rank growth → Manage FBA-side factors that directly impact ad performance — listings, Buy Box, inventory I work with brand owners and sellers in the US, UK, and Middle East markets who are spending on ads but not seeing the return they should. Certifications: Amazon Sponsored Ads Advanced · DSP Advanced · Amazon Marketing Cloud · Ads Foundations 📩 If you want a free PPC audit before committing to anything — reach out: [email protected]

Experience

  • Amazon Sales Executive at Forward Thinker IT Services SMC Pvt Ltd
    Jan 2023 - Present · 3 yrs 6 mos

    Managing end-to-end PPC strategy for Amazon brands across SP, SB, and SD campaign types. Responsible for bid optimization, keyword research, ACoS/TACoS monitoring, and scaling ad budgets profitably. Niches: Textile, Bedding.

  • Amazon PPC Expert at Upwork
    Feb 2022 - Present · 4 yrs 5 mos

    Delivered PPC campaign audits, restructuring, and ongoing management for international Amazon sellers. Focused on reducing ACoS, improving CTR, and scaling revenue through targeted keyword strategies.

  • Amazon Advertising Expert at Fiverr
    Jan 2022 - Present · 4 yrs 6 mos

    Provided Sponsored Ads setup, optimization, and reporting for FBA brands. Served clients across US and UK marketplaces.

  • Amazon Sales Executive at Decabyte IT Solutions
    Dec 2021 - Jan 2023 · 1 yr 2 mos