Madinah Region
Dynamic and results-oriented Digital Marketing Manager with 10+ years’ experience leading data-driven B2B and B2C strategies, delivering measurable ROI, and managing high-impact campaigns for Al Futtaim Group, ELAN Media, and Mall of Qatar. Expert in digital brand development, social media, influencer marketing, SEO, e-commerce, and content marketing, with a proven record of driving mall footfall, customer engagement, and revenue growth. Skilled in end-to-end media planning and digital buying across Meta, TikTok, Google, YouTube, and Programmatic. Recognized for building strong online communities, scaling digital platforms, and executing award-winning campaigns across MENA.
Develop and implement comprehensive digital marketing strategies for residential, commercial and retail destinations aligned with business objectives and commercial targets. Lead the development, enhancement, and ongoing management of retail mall websites to improve user experience, traffic, and conversion rates. Led Salesforce CRM company-wide integration including customer journey mapping, audience segmentation, automated campaigns, and customer retention programs. Coordinate with internal departments, agencies, developers, and creative teams to ensure timely delivery of marketing projects. Oversee social media strategy, content planning, community engagement, and performance optimization across all platforms. Monitor digital KPIs, website analytics, CRM performance, and campaign ROI, providing regular reporting to management. Key Achievements: Uplifted social media content strategy that resulted in 47% growth in social media followers organically in 2026. Reduced Cost per Lead from 70% through campaign optimization strategy for residential projects. Increase web traffic by 152% vs 2025 through GEO (Generative Search Optimization) strategy.
Planned and executed paid media campaigns across Meta, TikTok, Snapchat, Google, YouTube, and Programmatic platforms. Oversaw all digital assets including website, social media, DOOH, and in-mall screens, ensuring accuracy and brand alignment. Developed monthly social media calendars and a Gen Z–focused TikTok strategy, driving engagement and growth. Managed creative agencies and budgets, optimizing spend and campaign ROI. Introduced AI solution HireHarry to streamline workflows and reporting. Collaborated with retailers and media partners (Harper’s Bazaar, GQ Live, Esquire) on integrated digital campaigns. Presented monthly digital performance reports to Directors and regional leadership. Partnered with retailers on integrated digital strategies, boosting online visibility. Launched a fashion campaign with Harper’s Bazaar, GQ Live, and Esquire Qatar.
Developed strategies for social media, paid media, influencer marketing, email marketing, and SEO, ensuring a seamless experience across all digital touchpoints. Delivered digital campaigns for FIFA World Cup 2022, boosting mall visibility and attracting international visitors. Launched multi-million Riyal promotions including Shop & Win 4kg Gold and Shop & Earn Qatar Airways Avios, driving higher footfall and revenue. Revamped and collaborated with IT to revamp the mall’s website, enhancing UI/UX and customer experience.