Pakistan
Results-driven Business & Operations Professional with experience in sales & marketing leadership, ERP implementation, international expansion, and business ownership across manufacturing and F&B sectors. Proven track record of delivering 40%+ sales growth, reducing operational costs by 10%, and improving profit margins through process optimization and data-driven strategy. Entrepreneurial background as a Restaurant Owner, managing a 50-seat Burger & Steak restaurant with a 25-member team, overseeing operations, pricing, procurement, and marketing to drive 35% growth in customer footfall and 15% margin improvement. Strong in business development, pricing & competitor analysis, team leadership, and operational excellence, with hands-on experience working with owners, partners, and international clients across the GCC region.
• Established and launched a fully functional Sales & Marketing Department, building a structured client acquisition process that increased lead generation by 35% within the first year. • Designed, implemented, and optimized a customized ERP system, streamlining sales ledger processing, improving reporting accuracy by 30%, and reducing operational labor costs by 10%. • Conducted comprehensive business performance evaluations, delivering actionable short-term and long-term strategic recommendations that improved operational efficiency and decision-making. • Identified and analyzed critical business challenges, including revenue stagnation, workflow inefficiencies, and low employee morale, and implemented corrective strategies that improved internal productivity by 25%. • Developed structured employee onboarding manuals, SOPs, and training documentation, reducing training time for new hires by 40% and ensuring consistent operational standards. • Initiated and managed negotiations with international clients, successfully convincing stakeholders to expand into the Gulf export market, resulting in a 40% increase in overall company sales and diversification of revenue streams. • Conceptualized and executed print media marketing campaigns, increasing brand visibility and driving a 30% rise in wholesale and bulk purchase orders. • Partnered with company leadership to define pricing strategies, conducted in-depth competitor and market analysis, and improved gross margins by 12%. • Played a key role in new product development and market entry, including Caramel Colour and Fructose Syrup, contributing to a 20% uplift in annual revenue and strengthening the product portfolio. • Improved cross-departmental coordination between sales, production, and finance, reducing order processing delays by 25% and enhancing customer satisfaction levels.
Operated a 50-seat Burger & Steak Restaurant, managing end-to-end business operations with a team of 25 staff members, including kitchen, service, and management personnel. • Oversaw daily restaurant operations, ensuring consistent food quality, service standards, and hygiene compliance, resulting in a 95% customer satisfaction rate and strong repeat business. • Developed and implemented menu pricing and cost-control strategies, reducing food wastage by 20% and improving overall profit margins by 15%. • Managed staff recruitment, training, and scheduling, increasing employee productivity by 30% while reducing staff turnover by 25%. • Led supplier negotiations and inventory management, optimizing procurement costs and achieving a 10–12% reduction in raw material expenses without compromising quality. • Planned and executed marketing and promotional campaigns (social media, in-house promotions, and partnerships), driving a 35% increase in monthly footfall. • Monitored sales performance, daily cash flow, and financial reporting, achieving consistent month-on-month revenue growth of 20% during peak seasons. • Ensured strict compliance with health, safety, and food regulations, maintaining zero major compliance violations throughout operations. • Introduced signature burger and steak offerings, enhancing brand identity and contributing to a 40% increase in average order value (AOV). • Handled customer relations and feedback management, resolving issues proactively and increasing repeat customer visits by 30%.
Assisted the organisers of an event called Neon Night while decorating the campus and helped in set-up around the campus.
• Assisted senior auditors in conducting financial audits for multiple clients, contributing to audit opinions on whether financial statements complied with applicable accounting standards and specified criteria. • Performed detailed vouching and verification of accounting entries using supporting documents such as invoices, debit/credit notes, and receipts to ensure accuracy, authorization, and completeness of transactions. • Reviewed books of accounts to confirm that financial transactions were properly recorded, supported, and compliant with internal controls and audit requirements.
I worked with in a group of interns working in marketing section of Arcana Info. We assisted our seniors while they were handling marketing activities such as societal marketing and viral marketing.