Muhammad AFIFI

CEO & Managing Director | Investment & Operating Partner | Real Estate · Hospitality · Luxury | ex-Bain | $2B+ Portfolio

Dubai, United Arab Emirates

About

▸CEO and Managing Director with 20+ years scaling international platforms across Real Estate, Hospitality, Luxury, Retail, and diversified holdings — combining full P&L operator leadership with principal-level investment capability and senior government advisory across the GCC ↔ Europe corridor. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ▸OPERATOR — CEO & MANAGING DIRECTOR Full P&L ownership at Group MD level (Kidiliz Group), contributing to expansion from a €250M wholesale base to a €2B+ commercial ecosystem and driving margin expansion from ~36% to ~48%. Built and scaled international platforms across MENA, Far East, and the Americas — including a 2,000+ POS ecosystem, 800+ retail locations, and 200 department store partnerships. ▸INVESTOR — FOUNDER & CEO, ONYX GLOBAL PARTNERS Cross-border investment and advisory platform operating across GCC, Europe, CIS, and MENA. $2B+ portfolio footprint and $20B+ exposure to institutional and sovereign-linked investment pipelines. 180+ strategic partnerships and joint ventures originated and executed across luxury hospitality, luxury retail, real estate development, and institutional platforms. ▸GOVERNMENT & SOVEREIGN ADVISOR Senior advisor to governments, economic authorities, and institutional platforms on FDI attraction, PPP structuring, and bilateral investment frameworks: - Dubai Chambers —FDI advisor (Russia/CIS, France, Mexico) - Business France —GCC investment platforms & delegations - Assolombarda —delegations - Vision Golfe — Strategic partner & speaker since inception, France–GCC corridor ▸Former Bain & Company (MBB) Senior Manager — Retail, Luxury & Economic Development Practice, advising government-linked entities including Dubai Tourism and Dubai Chambers. ▸ BOARD & GOVERNANCE - Board Member — Family Business Council Gulf (FBCG) - Board Member — Semblance Holding - Board Member — The Brands Network - Member — UAE–France Business Council - Member — UAE–Syrian Business Council ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ▸NETWORK: Active relationships across HNWIs, single-family offices, sovereign-linked LPs, and government authorities — $27B+ aggregate investor network exposure. ▸CURRENT FOCUS : • CEO / MD mandates — GCC, Europe • Operating Partner / Investment Partner roles, PE, family office, sovereign platforms • Board appointments, institutional, family enterprise, investment platforms • Senior advisory mandates — FDI, PPP, sovereign and government platforms Sectors: Luxury Real Estate · Luxury Hospitality · Luxury Retail · Diversified Holdings Direct: [email protected]

Experience

  • ONYX GLOBAL PARTNERS (7 yrs 11 mos)
    • CEO | Managing Partner
      Jan 2019 - Present · 7 yrs 11 mos

    • Dubai, United Arab Emirates · On-site
      Present

      *Built and scaled a cross-border investment platform to $2B+ portfolio footprint and $20B+ institutional pipeline exposure across GCC, Europe, CIS, and MENA — operating at principal, board, and government-advisory levels. *OPERATOR & PLATFORM LEADERSHIP - Built and scaled the firm across 5+ geographies with full P&L ownership, team leadership, and multi-market operations - Engagement at C-suite, board, and ownership levels with multinational groups, family enterprises, and institutional platforms across Real Estate, Hospitality, Luxury, and diversified holdings INVESTMENT & CAPITAL DEPLOYMENT - $2B+ portfolio footprint across luxury hospitality, luxury retail, and real estate development - $20B+ exposure to institutional and sovereign-linked investment pipelines - 180+ strategic partnerships and JV agreements originated and executed across MENA and international markets - Active LP relationships across HNWIs, single-family offices, and sovereign-linked entities — $27B+ aggregate network exposure *GOVERNMENT, FDI & SOVEREIGN ADVISORY - Dubai Chambers — FDI advisor: investor engagement and market entry frameworks (Russia/CIS, France, Mexico) - Business France — Cross-border investment platforms and institutional delegations (UAE, KSA, Qatar, France) - Vision Golfe — Strategic partner and speaker since inception, advising on GCC expansion and FDI ecosystem development *Sectors: Real Estate · Luxury Hospitality · Luxury Retail Markets· Diversified Holdings · Institutional Platforms

    • Chief Executive Officer
      Jan 2019 - Present · 7 yrs 11 mos

    • Jan 2019 - Present · 7 yrs 11 mos
      Present

  • Co-Founder & Board Member at SEMBLANCE HOLDING LTD
    Dec 2021 - Present · 5 yrs

  • Co-Founder & Board Member at The Brands Network
    Sep 2019 - Present · 7 yrs 3 mos

  • Group Managing Director at Kidiliz Group
    Nov 2016 - Dec 2020 · 4 yrs 2 mos

    Held Group MD-level P&L ownership across MENA, Far East, and the Americas ($380M direct revenue), contributing to the Group's expansion from a €250M wholesale base to a €2B+ commercial ecosystem. P&L LEADERSHIP & VALUE CREATION - Tripled regional revenue across MENA, Far East, and Americas - Drove Group margin improvement from ~36% to ~48% through pricing strategy, channel mix restructuring, and partnership architecture - Achieved highest group margin contribution across all subsidiaries DISTRIBUTION, PARTNERSHIPS & PLATFORM BUILDING - Developed and executed 180+ retail partnership agreements - Built a distribution ecosystem of 800+ retail locations and 200 department stores across MENA - Repositioned Kidiliz as the leading kids' luxury and premium group across the Middle East — from zero market presence to category leadership within 3 years Portfolio Brands: Christian Dior, Fendi, Givenchy, Marc Jacobs, KENZO, Paul Smith, Levi's · Tartine et Chocolat · Z · and others

  • Bain & Company (3 yrs 5 mos)
    • Senior Manager — Retail, Luxury & Economic Development Practice
      Jul 2013 - Nov 2016 · 3 yrs 5 mos

      Led strategy and transformation engagements across GCC markets — including mandates with government-linked entities, sovereign-backed platforms, and large regional institutional groups. GOVERNMENT & INSTITUTIONAL ADVISORY - Engagements with Dubai Tourism, Dubai Chambers, and exposure to sovereign-backed platforms and major regional institutional groups - Advised government-linked entities on economic development, investment attraction, and sector transformation programs GROWTH & TRANSFORMATION STRATEGY - Growth strategy, investment screening, M&A frameworks, and performance improvement across complex, multi-market environments with institutional and public-sector ownership - Principal- and board-level recommendations on expansion priorities, investment thesis, and commercial positioning across retail, consumer, hospitality, and development platforms - Cross-functional team leadership across retail, consumer, and large-scale development mandates — delivered on-time, on-budget

    • Principal
      Jul 2013 - Nov 2016 · 3 yrs 5 mos