Dhaka, Dhaka, Bangladesh
I build fintech and agri-commerce ecosystems that connect people, payments, and purpose. Over the last decade, I’ve worked at the intersection of financial inclusion, product innovation, and digital transformation — helping farmers, retailers, and investors thrive in emerging markets. As Head of Product Management at iFarmer, I led the company’s fintech expansion across Bangladesh — developing the Sofol, KriShop, Folon, and iCore platforms that now serve 143K+ farmers, 12K+ retailers, and 34K+ investors. In 2024, my team and I were selected for the Visa Accelerator Program, where we launched Bangladesh’s first QR-based Farmer Payment Card amid a two-month national shutdown — delivering the pilot on time and under immense operational pressure. Our ecosystem today drives 843M BDT in annual GMV, 16.5B BDT in total investments, and consistent 65% YoY growth, proving that inclusion and innovation can scale together. My approach combines strategic vision with hands-on execution — from product architecture and data analytics (Metabase, Mixpanel, SQL) to partnerships with global players like Visa, Rippleworks, Dvara E-Registry, and Google for Startups. I thrive where impact meets scale — building fintech products that move capital, empower smallholders, and reshape how growth happens in developing economies. Let’s connect if you’re building the next wave of global fintech, embedded finance, or impact-driven ecosystems.
Mentored 19+ product professionals across 5 countries (Bangladesh, India, Uzbekistan, USA, and more) on product strategy, career transitions, and emerging market product design. Recognised as ADPList Top 100 Global Mentor three consecutive times across a 2.6-year mentorship journey.
Lead product strategy across iFarmer’s AgriTech and FinTech ecosystem, managing a portfolio that serves farmers, investors, and agri-retailers nationwide. Oversee product, design, and innovation functions, driving scale, digitization, and financial inclusion. Key Achievements Scaled iFarmer investment platform to 34,000+ investors with BDT 15.9B ($145M+) in total investments and 65% YoY user growth. Expanded Sofol to 140,000+ verified farmers, enabling BDT 1.8B ($16M+) in financing across 30 districts, supported by 150+ field agents. Grew KriSHOP to 11,900+ retailers and 2,355 SKUs, generating BDT 749M ($6.3M) in order value at an 80% success rate. Launched Folon, a farmer-facing app for financing, advisory, project tracking, and community engagement with an integrated AI advisory agent. Built iCore, the central operations platform connecting all products for unified workflows and data. Strategic Initiatives Designed the QR-based Farmer Card, digitizing payments and transactions; selected for the VISA Accelerator Program 2024. Developed procurement and inventory systems for warehouses and collection centers. Introduced bank-led agri-financing through eKYC, facial recognition, and credit scoring integrations. Built MVP for end-to-end agri supply chain tracking, covering procurement, warehousing, and delivery. Leadership Established iFarmer’s Product & Design Team and implemented Agile + OKR frameworks. Developed iFarmer’s Product Branding Guidelines and strengthened partnerships with Google for Startups and Rippleworks.
Led company-wide product strategy across finance, commerce, and agri-advisory platforms, building a multi-sided ecosystem serving 143,000+ users. Delivered Visa-backed QR Payment Card pilot during nationwide shutdown, coordinating banks, regulators, and engineering teams under extreme constraints. Built and scaled platform products (Sofol, KriShop, Folon, iCore), improving repeat order rates by 22% and transaction success rate to 81.6%. Designed and operationalized AI-driven credit scoring systems enabling $14.6M in direct financing and $4.4M in co-financing with partner banks. Scaled GMV to $7.7M through product-led growth loops, user funnel optimization, and iterative A/B-tested feature releases. Introduced experimentation-driven product culture across activation, retention, and transaction flows using Mixpanel and SQL analytics. Managed cross-functional teams of engineers, designers, and data analysts; aligned roadmaps to OKRs and board-level goals.
Managed the end-to-end development and launch of iFarmer’s key digital products, laying the foundation for its AgriTech and FinTech ecosystem. Key Achievements Sofol: Launched a field agent app for farmer onboarding, financing, and agri-advisory; now serving 75,000 verified farmers, managing 4,000 financed projects, and used by 150 agents across 19 districts. KriSHOP: Built an e-commerce platform for agri-input retailers, enabling online procurement and integrated business record-keeping. iCore: Developed the core admin platform connecting all iFarmer products—automating investor order tracking, financing operations, warehouse management, and financial reporting. iFarmer App 2.0: Revamped the investor platform with a new dashboard, digital payments, reinvestment features, and improved UX. Blockchain Pilot: Partnered with InfoCorp Singapore to explore blockchain applications for agricultural traceability and financing. Introduced the OKR framework to align product and organizational strategy across iFarmer teams.
Developed TallyKhata and RechargeWalla MVPs, improving merchant transaction rates and product adoption in underserved micro-merchant segments. Designed TallyPay digital wallet and an UNCDF-funded credit scoring model for micro-merchants with limited formal credit history. Built early-stage fintech products integrating payments, credit, and merchant workflow digitization.
Working as the Head of Digital Wallet System for SureCash which includes: *Designing Digital Financial Wallet Ecosystem for DFS Platform *Coordinate with Developer Team for Platform Development *Collaborate with Marketing team for Project implementation *Initiate Pilot for the Product *Develop Credit Scoring Model for Micro Merchants