Milan, Lombardy, Italy
Graduated with a MSc in International Management, I kicked off my working life moving to Bangkok, having the opportunity to join a fast-growing company opening up in a new market. After spending more than 3 years immersed in the Southeast Asian culture, learning and being surprised every day, I took a further step and landed in the Down Under, taking on an opportunity in the Sydney office. I usually bring to the table a mix of analytic thinking, lightheartedness, pragmatism, and a bit of odd sense of humor.
٠ Leading key projects to develop the Marketplace business in Leroy Merlin Italy across different areas, including logistics and delivery options, payment methods, platform improvements, CS/CX. ٠ Tracking OKRs, working on plan of actions to achieve them ٠ Reporting on commercial performance ٠ Developing analytical tools (bigquery/excel) to support analytics and reporting needs
Managing online channel (website & app) for Sephora Australia and New Zealand markets, coordinating the regional e-business strategy and supporting the localization needs, to ensure seamless end-to-end customer experience across all Sephora channels. ٠ Defining and implementing e-Commerce KPIs and report on performance; ٠ Developing the digital communication strategy and planning for all campaigns, from creative brief to implementation and performance reporting; ٠ Supporting the omnichannel strategy through collaboration with other teams to ensure seamless customer experience both online and in-store; ٠ Giving proper input to the Marketing and Digital Advertising team to optimize performance marketing campaigns for all channels; ٠ Working with the Head of E-Commerce to manage the relationships with our e-commerce vendors, including media, payment partners and commercial partners; ٠ Contributing to define medium- and long-term strategy by participating in Regional taskforce and strategic sessions, to identify priorities and opportunities to grow the business; ٠ Managing the E-Commerce team, as well as the relationship with the Creative and Onsite agencies.
Expanding the scope to work across both CRM and E-Commerce functions for AU and NZ markets, defining and implementing the CRM and e-commerce strategy for Australia and New Zealand. ٠ Developing analytical tools to forecast e-commerce sales across Australia and New Zealand markets; ٠ Working with the E-Commerce manager to plan the commercial calendar and key promotions, as well as providing reports on sales performance; ٠ Leading the CRM campaign strategy, implementing lifecycle journeys via email, App push, SMS; ٠ Engaging with external vendors to push Sephora initiatives and offers on third-party platforms
Moving from Regional team to a local market, responsible for defining and implementing the CRM strategy for Australia and New Zealand. ٠ Defining and implementing CRM KPIs, liaising with Regional team to adapt and propose appropriate strategies and initiatives; ٠ Leading the CRM campaign strategy, implementing lifecycle journeys via email, App push, SMS; ٠ Owning email channel health and metrics; contributed to the transition from Mailchimp to Salesforce; ٠ Delivering customer insights to support all departments, to understand customers’ behavior and set up consistent action plans and segmentation strategies.
Worked on different cross-functional projects (pricing and replenishment models, product return process, partners’ performance assessment).