San Francisco Bay Area
Two words: Ventas (Sales) + Ingresos (Revenue) = Vengreso! After successfully entering the 100% Club for 15 out of 18 years in corporate sales and leading sales, enablement and marketing teams spanning $300 million annually, I launched my first company in 2015. 14-months later, I did a 7-way merger and formed Vengreso. We became the world's largest digital sales prospecting training company by 2022 having collectively trained over 100,000 sellers. Because of our remarkable success, the Miller Heiman Group—renowned as the world's largest sales training company—made history by hiring an outside sales training firm for the very first time in its 43 years. That was us, Vengreso. In 2020, we took another bold step by launching FlyMSG, a 9-1 free SaaS tool. The FlyMSG suite includes an AI writer, grammar corrector, text expander, social post generator, smart LinkedIn Commenting, sales prospecting training and AI sales role-play & coaching. To fund the SaaS play, I raised between 2022 and 2024, nearly $1 million in venture capital. This was to help transform the company from a service provider to a SaaS business. In 2025, I led the company to its first acquisition of SalesGuruPro.com a SaaS based AI sales role-play and coaching platform. Fast-forward to today, and FlyMSG® helps knowledge workers improve their writing and online engagement. For sales teams, we are increasing buyer-seller engagement, sales pipeline and boosting sales call bookings. Today, FlyMSG saves our users over 30 hours each month and has typed over 2 billion characters. Under my leadership, the company has taken home 6 Gold 🥇 Stevie Awards in 8 years, including one for FlyMSG Innovation. I couldn't be more proud of our achievements. Our mission? To help the sales pro's and knowledge workers globally: 😃 SAVE 30/hours+ a month 💵 Book more meetings with their target buyers 😁 Increase sales pipeline As CEO, I lead all sales, marketing, operations, product development and technology. There are two words that everyone would describe my leadership style by: 1. Direct 2. Loyal From a culture perspective, I run on high-octane. I demand excellence from myself and expect the same from my colleagues. I am also proud to say that 100% of our associates are of Latino descent. As a Keynote Speaker, I have spoken to audiences all over the world with sizes ranging from 10 to 20,000. I also serve as the host of the popular podcast titled: The Modern Selling Podcast. Try https://FlyMSG.io.
Vengreso (a Latino-owned business) has had an incredible track record of success as a digital sales prospecting training company for its first 6 years in business. I am proud to have led the company as CEO for the world's largest sales prospecting training and SaaS solutions provider with FlyMSG, dedicated to empowering knowledge workers and B2B sellers around the globe. We are the creators of FlyMSG. FlyMSG helps individuals and teams automate the written word by removing the time drain it takes to find, copy, paste or write messages. Our cloud-based productivity platform saves users 1-hour+ a day by expanding, writing or correcting text of any length - anywhere online - with just a few short keystrokes. Best of all… there is a free plan, and it works! Who should use FlyMSG? If you work behind a computer all day… then, regardless of your role (HR, Sales, Marketing, Customer Service, Customer Success, Business Owners, Accounts Payable, Recruiting, or…), you can likely use FlyMSG. Today, professionals around the globe, in companies like Uber, St. Luke’s Health System, 1-800-Contacts, Google, use FlyMSG to save 1/hour a day, communicate more consistently, and drive better personal and business outcomes. Vengreso has a history of innovation and product development as evidenced by six Gold Stevie Awards (2019, 2020, 2021, 2022 (2X), 2025) for product excellence and innovation🏅 In the words of one FlyMSG user: “WOW! FlyMSG knocks my socks off! They help you with copywriting sales notes for emails, LinkedIn, special events, follow-ups, birthdays, etc. Cuts down on the time needed, stores your custom copy in the cloud and is always ready! If you haven’t tried this, you are working too hard on your copy!” Steve Benson Visit https://vengreso.com and see the media below. Specialties: Text Expander | AI Writing Assistant | LinkedIn Auto Commenting | Grammar Checker | Paragraph Rewriter | Automate Repetitive Tasks
In Jan. 2020 I renamed my podcast formerly known as Selling with Social to The Modern Selling Podcast. Why the change? Simple. Ever since the beginning I included topics centered around #Sales, #SocialSelling, #DigitalSelling and #SocialMedia for sales and sales leaders. As I grew the fan base and followers it transformed into topics ranging from sales motivation, prospecting, managing growth, scaling, closing and many more. So in 2020 it was relaunched to better connect with all of you, my fans. I'm most excited that the podcast has been heard from around the world with tens of thousands of downloads each month. My vision was to produce a podcast that was dedicated to sales, sales leaders and sales enablement members. I never would have imagined that it would become an amazing hit! Feel free to listen to the episodes below in the multi-media section. We can be found on iTunes: https://itunes.apple.com/us/podcast/selling-social-sales-social-selling-social-media-podcast/id1193697353?mt=2 Stitcher: https://www.stitcher.com/podcast/selling-with-social Google Play: https://play.google.com/music/listen?u=0#/ps/Iyzkhh4nhox6hjtnjxhvzcvgeau YouTube: https://www.youtube.com/playlist?list=PLNswoLQcNQELxUqef-DM__GNpLZTXcl6q The #ModernSellingPodcast
I spent 109 consecutive quarters in B2B Sales, Marketing & Leadership roles growing hundreds of millions of dollars in revenue annually and now I have the privilege of motivating sales teams to engage in the Omni-Channel approach to prospecting and buyer engagement. I'm not a wannabe Sales Kick-off speaker that uses social media to "be found", rather, I have lived it, breath it, implemented it (with a worldwide sales team) and finally I opened a business on it. I started speaking in Oct. 2015 at my first "gig", LinkedIn Corporation's Annual Users Conference. From there, as they say, the rest is history. If personal brand equity looked like a straight line before the event, afterward it went straight up. ✔ In my keynote's I'm known to walk up to Bruno Mars, UpTown Funk You Up, sing a jingle or two and at times I might open a speech with a little Salsa dance. 👌 My style is extremely high energy, fast direct, in your face and upbeat. If you were expecting to sleep or have your participants relaxed in their seats, then I'm not your guy. Some places I've spoken at include: 1️⃣ Sales Development Leadership Summit 2️⃣ Digital Sales World 3️⃣ Venture Capital Sales and Marketing Leadership Summit 4️⃣ 10th Annual Leadership Sales Summit (Inside Sales) 5️⃣ National Sports Sales Conference 6️⃣ Dreamforce: Sales Enablement Soiree One of my greatest accomplishments is being invited to appear as one of 20 sales influencers in the Salesforce documentary film “The Story of Sales” launched in 2018. Topics for consideration include: 💵 The Modern Buyer Requires a Modern Seller 💪 Why Sales Thinks Your Employee Advocacy Program Sucks! 💰 The Age of Digital Personalization has ARRIVED! 😞 #YourBrandSucks 👉 Feeding Your Digital Network to CREATE Conversations 💲 Borders, Sears, Blockbuster: Are “You” Next? 😥 Old Fashioned Selling, Why You'll Lose Take a look at some events below and reach out to [email protected] to schedule me for your next Sales-Kickoff.
✪ I am excited to join the Board, amazing leaders and the entire team at OneMob.com. Social Video is the next evolution of Digital Sales 1.0 or Social Selling 2.0. ✪ No longer is video a "thing" marketing does. Engagement with video does and is creating higher level of response rates back from your buyers. OneMob is backed by leading investors including Salesforce Ventures, Tim Draper, Steve King (former CEO of DocuSign), Gainsight CEO Nick Mehta, Sand Hill Angels, and Alchemist Accelerator. Our platform caters to the entire customer lifecycle, starting with sales prospecting (putting a face to a name), all the way to customer support/renewals (people like to buy and renew from people they know). Try it today at http://www.onemob.com and see what we're up to at http://blog.onemob.com
I'm honored to be selected into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.
I'm honored to join the NAWSP Advisory Board, making me the first male and first Latino male to join their leadership team. The National Association of Women Sales Professionals (NAWSP) was founded in 2016, by my friend, Cynthia Barnes in Metro Detroit. The goal was to create a national organization that could provide women in sales with professional development, training, support, and access to opportunities so that they could reach the Top 1% and Dance on the Glass Ceiling™ Since its inception, the organization has experienced explosive growth, growing to over 14,000 paid members in 30 months. Anyone who knows me knows that forming a company and having its team be diversified has been a #1 priority of mine since developing the strategic plan to form Vengreso. In fact, out of the 39 partners, employees and contractors that we support, there are 22 female Vengresonians! That equals 56% of our staff. In addition, of our four founders, 75% are representative of minority backgrounds (2 Latino executives and 1 female executive). To create change you must be intentional about making the change. I'm excited to serve on the Advisory Board for NAWSP. Let's Go!
The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals. The society's goal is to better define the sales enablement functions and roles that currently exist within organizations, and ultimately solve the vast disparities that exist in the profession today. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations. The SES's mission is based on an Albert Einstein quote: "The definition of insanity is doing the same thing over and over again and expecting different results." This quote applies to most organizations tasked with driving sales and marketing productivity today. Visit us: sesociety.org