San Jose, California, United States
A lot of teams are doing everything they’re supposed to with marketing. They’re running campaigns, creating content, investing in tools. But revenue still isn’t moving. I see this a lot. There’s action, but not alignment. Teams are amplifying a message that hasn’t been clarified and expecting it to convert. With 15 years in marketing strategy, both in-house and fractional, I’ve worked with businesses that have strong products and capable teams. When we talk, I often hear the same thing. “We’ve tried a lot already, and this time it needs to work.” “We’re ready to grow, but we want to do it right.” “We thought our message was clear, but it’s not landing.” These signals usually point to something deeper. The strategy hasn’t been structured to support real growth. The message hasn’t been anchored to a stable foundation. The plan is a mix of disconnected tactics instead of a focused path. That’s the point where strategy becomes essential. That’s where I work. I serve as a Fractional CMO for growth-stage companies preparing for a new chapter. That includes funded startups and established small businesses typically generating between $3M and $10M in annual revenue. The product is real. The ambition is real. But the internal clarity around how to scale it often hasn’t been built. My role is to isolate what’s working, identify what’s misaligned, and build the structure that brings everything into focus. Every engagement is tailored, but the aim is the same. Progress that holds. If you’re preparing to grow and want a strategic partner to lead that shift with clarity, let’s talk. Alignment doesn’t happen by accident. You build it. CORE EXPERTISE ▪ Go-to-Market (GTM) Strategy & Execution ▪ AI-Powered Messaging & Marketing Systems ▪ Revenue Operations & Funnel Optimization ▪ Growth Strategy for B2B, SaaS & Funded Startups KEY ACCOMPLISHMENTS ▪ Increased revenue by $22M in 6 months for an OEM company ▪ Led RevStream to acquisition within 3 years as the first marketing hire ▪ Earned Oracle NetSuite's Partner of the Year award ▪ Established strategic partnerships with PwC, KPMG, Deloitte, and NetSuite CERTIFICATIONS & TRAINING ▪ Trainer, Tony Robbins ▪ 2nd Degree Black Belt, Tae Kwon Do ▪ First Level Sommelier ▪ Influences: Marshall Rosenberg, Gay Hendricks
Marketing Services: GTM strategy & AI messaging systems for growth-stage startups At Anomaly Marketing, I help growth-stage startups replace chaotic, tactical marketing with a clear, repeatable growth engine. Founders hire me when they have product-market fit but lack the scalable system to get to their next revenue milestone. I bring 15 years of experience as a marketing leader who has built teams, driven GTM strategy, and led a startup's marketing function to acquisition. My Clarity + Action = Attraction method is a simple, actionable system. We build your authentic marketing identity and the strategic GTM plan. Then, I turn that strategy into an AI Messaging Engine that learns your voice to scale your content. This provides you with a sustainable, executable system, not just a plan, to drive focused, aligned growth.
Y Combinator (S15) | FinTech software: AI cash flow, forecasting, and ForEx analytics with AR collections automation Drove 24% growth in client acquisition and built brand prominence by aligning sales and marketing, executing high-impact events, and securing Tesorio’s recognition as NetSuite’s Partner of the Year and organic “App of the Week” feature.
FinTech: Enterprise accounting automation platform featuring RevStream’s revenue-recognition software, acquired by Aptitude Software in August 2017. As RevStream’s first marketing hire, I built and led the marketing team in under three years and, in my first year with Aptitude post-acquisition, produced a two-day user conference with a two-person team for ~$25K net cost that delivered $1.5–2 M ARR, drove a 75% increase in inbound leads, launched a channel partner program with PwC, KPMG, and Deloitte, and achieved 25%+ conference attendance growth.
Winery: Featured in the movie Sideways, Sanford Winery is a famous destination for its prestigious pinot noir & beautiful vineyard landscape Pioneered Terlato’s first Events channel at Sanford Winery, surpassing 80% profit goals within the first year by designing high-margin programs and leading a team to drive a consistent 130% year-over-year revenue growth.
Management consulting: Developed 3 new roles across multiple departments for this boutique company Streamlined growth operations by optimizing finance and HR processes, reducing DSO by 30% and implementing an organized new hire process that accelerated recruiting and onboarding for rapid company expansion.