New York, New York, United States
Customer (and revenue) obsessed CMO. I love hockey stick growth curves and solving hard problems with smart people. Current: ex-CMO now advisor @ Rippling ($0 to ~$17B). Prior: VP Marketing & Employee #1 @ Zenefits ($0 to $4B)
Employee #1 @ Zenefits. Built and led the marketing team that helped turn Zenefits into one of the fastest growing SaaS company’s ever: $0 -> $4B valuation in 3 years. • Grew Annually Recurring Revenue (ARR) from $0 to $65 million in 3.5 years • Built and led an incredibly talented team of 20 marketers, plus 50 SDRs • Created sophisticated demand get engine that fed >150 sales reps • Created positioning and messaging that helped turn Zenefits into top HR brand • Ran best-in-class marketing stack: Marketo, Salesforce, DOMO, etc.
Joined SigFig as the first product marketing manager. • Managed marketing for strategic partnerships with Yahoo, MSN, and AOL Finance • Owned product copy, messaging, positioning, launches, and PR • Ran marketing website and demand generation
Account Manager at D6, a national advertising agency. Responsible for managing digital marketing assets for Fortune 5,000 clients including VeriFone, Wendy's and Carter's. • Generated $1M in billable revenue in 1.5 years • Project managed several $100K+ web site builds • Developed integrated marketing plans that included SEO, SEM, and Email • Client satisfaction and portfolio growth resulted in several promotions