Helsinki, Uusimaa, Finland
I help companies improve sales, customer relationships, and commercial performance. Over the past 20 years, I have led sales teams, built growth strategies, developed sales channels, coached sales professionals, and supported leaders across different industries. My experience includes both B2B and B2C business, international projects, retail sales, partner networks, and large-scale change initiatives. I enjoy working close to where business happens: with customers, sales teams, and leadership groups. My focus is on helping organizations turn plans into action and create lasting improvements in the way they sell, lead, and serve their customers. I believe the best results come when people understand the purpose behind change, commit to it, and receive the support they need to succeed.
I help companies grow by developing their sales, leadership and customer understanding. As a Senior Consultant, I design sales development programs, coach leadership teams and managers, and lead projects that require clarity, decision-making and practical execution. My work is grounded in hands-on impact: I facilitate workshops, train teams and conduct in-depth interviews that help organizations understand their customers and their own development needs more clearly. I support clients in situations where the sales culture needs strengthening, collaboration and communication must improve, or sales processes and roles require better structure. I also lead development initiatives such as CRM projects, where strategic thinking meets everyday execution. My goal is to help organizations build operating models that lead to stronger sales performance, smoother collaboration and sustainable results.
At Verona, I worked as an Executive Consultant supporting client organizations' leadership and sales teams in strategic development initiatives. My core focus was to strengthen commercial performance, drive change, and support impactful leadership – all with concrete and measurable results. Key responsibilities and focus areas: * Sales and account management development (B2B & distributor networks) * Enhancing executive team effectiveness: roles, responsibilities, and decision-making models * Developing strategic capabilities and organizational structures * Coaching: public speaking, influence, solution selling, sales transformation * Facilitating change initiatives – both locally and globally Most impactful achievements: * Improved an executive team’s performance by integrating sales and marketing planning into a unified commercial calendar, leading to faster decisions and more effective meetings. * Supported B2B sales teams in navigating solution selling challenges: building processes, developing skills, and enabling stronger customer interactions. * Developed account managers’ capabilities to lead distributor networks, resulting in balanced commercial activity throughout the year instead of seasonally concentrated sales. * Increased confidence in presentations and influence skills for both salespeople and executives by refining the structure and delivery of their talks. * Supported the implementation of a global change initiative: two months of systematic collaboration with local leadership and key stakeholders ensured successful execution. * Contributed to a sales transformation project that improved both new customer acquisition and upselling to existing clients. How I work: I help clients identify critical development areas and turn plans into action – in ways that make a visible difference in behavior, structure, and results. My work combines analysis, interaction, and hands-on execution – always with business impact at the core.
Responsible for (3 months project): * Developing 2 sales teams to perform better * Building up a new sales team and ensuring a good start for it (by leading & developing daily) * Building up several SalesPitches * Train SalesReps * Coach & Train teamleaders
At Helen, I was responsible for the operational and strategic leadership of sales channels. I led initiatives that drove customer growth, improved sales performance, and developed the company-wide sales culture. My role combined hands-on leadership, coaching, and translating strategy into action – always with a customer-centric and results-oriented approach. Key achievements: * Designed and executed a sales strategy that generated significant growth: over 50,000 new customers annually * Increased performance in stand and telesales channels by +40% year over year * Led a company-wide sales culture development program that improved cross-functional collaboration among over 100 employees and placed the customer at the center of operations * Designed and launched a B2B sales trainee program, enabling new hires to succeed in customer work from day one * My sales team consistently exceeded targets by +30% annually Core responsibilities: * Operational leadership and P&L responsibility for multiple sales channels * Line management for a high-performing, 20-person sales team * Sales capability development and coaching across B2B and B2C units * Development of sales culture and sales processes at the organizational level How I delivered results: I led daily sales operations and actively developed practices in collaboration with internal teams and external partners. We built effective ways to engage customers and translated strategies into tangible goals and methods. The key success factor was embedding customer-centric thinking into everything we did – from mindset to daily execution.