Laila A.

Principal Product Architect @ Haven

Austin, Texas, United States

About

I build B2C + D2C SaaS products that turn complex workflows into simple, accessible experiences. I’ve helped ship fintech products at scale (80K onboarded in 4 months) and improved onboarding conversion (+82%), and I’m currently building an AI-first product.

Experience

  • Principal Product Architect at Haven
    Oct 2025 - Present · 9 mos

  • Software Engineer | Product Designer at A.Team
    Sep 2023 - Present · 2 yrs 10 mos

  • Software Engineer | Product Designer at Athena Advisory Inc
    Sep 2022 - Nov 2023 · 1 yr 3 mos

  • Software Engineer at OpenLoop
    Jun 2021 - Sep 2022 · 1 yr 4 mos

  • Frontend Engineer at brightly
    Feb 2019 - Jun 2021 · 2 yrs 5 mos

    -- Constructed pragmatic and effective technical solutions based on research findings by collaborating with UX designers and developers to understand end-user requirements and formulate use cases -- Enhanced user experience and accomplished web application objectives by creating accessible, cross-browser and multi-platform applications in an agile work environment -- Demonstrated growth by attaining new skills such as React, Redux, WP Development, Storybook JS, debugging and critical thinking and applying them on various project