Melanie W.

Senior Regional & Field Marketing Leader | AI‑Enabled B2B GTM Strategy | P&L Owner | Team Leadership & Mentor | Pipeline Owner & Generator | UK & EMEA

Warminster, England, United Kingdom

About

Marketing should create revenue, not activity. I lead regional marketing programmes that help sales teams find, engage and win the right opportunities. Working across the UK, Ireland and the Nordics (and previously encompassing Middle East and Africa too), I deliver campaigns, events and partner initiatives that drive pipeline growth, executive engagement and measurable business outcomes. I'm passionate about using AI as a practical business tool, helping teams automate manual tasks, work smarter and focus their time where it creates the greatest value. Over the past decade, I've built and scaled marketing programmes across multiple international regions, always focused on commercial impact. My work has influenced millions in pipeline, generated qualified opportunities through targeted executive campaigns, and helped grow regional marketing operations to support expanding sales teams. I enjoy turning ideas into action, bringing structure to complexity, and building marketing programmes that sales teams genuinely want to be part of. If you're interested in AI-enabled marketing, regional growth, demand generation, partner marketing or stronger sales and marketing alignment, I'd love to connect.

Experience

  • Regional Marketing Manager UKI & Nordics at Hyland
    Nov 2021 - Present · 4 yrs 9 mos

    Hyland Software is the developer of the enterprise content management and process management software suite called OnBase. Applications of the suite are used in healthcare, financial institutions, insurance, government, higher education and manufacturing

  • UK, Benelux and Nordics Senior Marketing Manager, CPL (Cloud, Protection & Licencing) at Thales
    Apr 2019 - Nov 2021 · 2 yrs 8 mos

    Experienced Marketing Manager - Strategic B2B Marketing, Brand, Content, Planning, Campaign Leadership & Demand Gen

  • UK, BeNeLux & Nordics Marketing Manager, Software Monetization at Gemalto, a Thales company
    Dec 2017 - Nov 2021 · 4 yrs

    With over 30 years of experience, our Sentinel software monetization portfolio provides software companies and intelligent device vendors with software licensing, protection, and entitlement​​​​​​​​​ management solutions that help them monetize their software and drive business growth. Whether in the cloud, embedded in hardware, or installed on ​premises, Gemalto's Sentinel portfolio helps customers extract the most value from their software.​​​

  • Global Campaigns Marketing Manager at BAE Systems Applied Intelligence
    Sep 2014 - Oct 2017 · 3 yrs 2 mos

    As a Global Campaigns Manager for BAE Systems Applied Intelligence I am responsible for developing and executing the company’s global marketing activities across its B2B technology based propositions. I am tasked with driving focused and targeted nurturing and proposition campaign plans across a global audience. Executed to time and budget, and in collaboration with colleagues from business units, sales and product teams. I deliver successful, planned and integrated campaigns through a broad range of appropriate channels (online, mobile, social, email, marketing automation, digital and SEO) in order to grow the business and promote key propositions to specific markets and territories. Typical external campaigns may include the project management of email, targeted collateral, PPC, adwords, thought leadership materials, social media, analyst, media, events, workshops and webinars.

  • Regional Marketing Manager at Perceptive Software
    Jun 2012 - Aug 2014 · 2 yrs 3 mos

    Responsibility to drive perceptives Marketing and Communication strategy in the UK & Ireland region. Perceptive Software, a stand-alone business unit within Lexmark International, builds enterprise content management and business process management software to help businesses fuel greater operational efficiency. Organizations around the world rely on Perceptive Software to ensure the most effective processes are powered by the most relevant information.