Berlin, Berlin, Germany
Specialties: International Expansion - Building / Managing Enterprise SaaS Sales Organisations - Commerce - E-commerce Technologies - Mar Tech - Performance Marketing - Growth - Strategy - Sales Structure - B2B Start-up - B2B Scale-up
• Overseeing planning and execution of the Go To Market strategy, driving revenue growth and net revenue retention. • Cross-functional team collaboration to enhance marketing effectiveness through the integration of neuroscience backed predictive AI. • Brand manager and Agency enablement to make data-driven decisions, improving their creative output based on evidence.
• Acting Growth Advisor for B2B SaaS, leveraging over 15 years of experience to drive enablement and growth. • Specialized in establishing scalable and predictable sales processes for startups and scale-ups across multiple industries. • Consulting organizations to unify sales methodologies, creating data-backed sales pipelines and revenue forecasts. • Consulting in implementing AI based GTM motions (e.g. via Claude.ai)
• Oversaw the planning and execution of the sales strategy for a leading SaaS platform focused on creative automation. • Developed comprehensive business plans to achieve revenue goals while ensuring alignment with company objectives. • Multi-channel graphic production output at scale, enhancing on-brand visual communication for clients.
• Acted as an advisor to the Board and revenue departments, driving strategic growth initiatives. • Implemented scalable processes and sales enablement strategies to enhance operational efficiency. • Led the project for Productsup Insights, focusing on global expansion and go-to-market strategies.
• Spearheaded budget and growth management for global revenue teams at Productsup GmbH. • Developed and executed international business development strategies across EMEA, US, and LATAM. • Established strategic partnerships with agencies, tech companies, and channel partners to enhance market reach.
• Spearheaded the growth of international teams and revenue across EMEA and CEE regions. • Drove domestic and international business development initiatives to enhance market presence. • Cultivated strategic alliances with agencies and advertisers in the online media industry.