Delray Beach, Florida, United States
Data-driven marketing leader with a firm belief in the Kaizen philosophy of continuous improvement, achieving 1% progress every day. Extensive experience in driving revenue growth through insightful analytics and operational efficiencies. Proven track record of success in lead analytics roles, elevating sales for major brands like Planet Fitness, McDonald's, Five Below, and more. Currently, as the VP of Strategic Marketing Intelligence at Zimmerman Advertising, I am spearheading the advancement of AI capabilities. My focus lies in developing cutting-edge AI systems for Marketing Mix Modeling, Hyperlocal Media Optimization, Real-time Cross Channel Reporting, Automated Bidding Solutions, and NLP/NLG-driven insights. From bootstrapped startups to billion-dollar agencies, I am a dynamic leader, technologist, and analytics expert. Let's connect and explore opportunities to drive innovation and growth together. #DataDrivenMarketing #AIInnovation #AnalyticsExpert
As the Senior Vice President of Marketing Analytics at Zimmerman Advertising, I play a pivotal role in driving data-driven strategies and optimizing marketing initiatives for our clients. Leading a dynamic team, I oversee the disciplines of business intelligence dashboards, ensuring a comprehensive and insightful view of performance metrics. My leadership extends to the Marketing Science team, where we focus on media optimizations, leveraging cutting-edge techniques to enhance the efficiency and effectiveness of our campaigns. In addition, I guide the Data Science team in their endeavors, directing efforts towards advanced modeling and forecasting that contribute to informed decision-making. Spearheading our adoption of Omni, Omnicom's proprietary data orchestration platform, I am instrumental in creating a unified and streamlined approach to data management across the organization. Furthermore, I actively contribute to Zimmerman's AI initiatives, employing innovative technologies to underpin our vertically integrated media system. Through strategic planning and implementation, I ensure that our analytics capabilities align with industry best practices, enabling us to stay at the forefront of marketing innovation. My commitment to excellence in marketing analytics is reflected in our team's ability to deliver actionable insights, drive performance improvements, and ultimately contribute to the overall success of Zimmerman Advertising.
Currently growing the analytics capabilities as the department director of Strategic Marketing Intelligence at Zimmerman Advertising. Guiding the development of a BI system that incorporates first-party data with media, audience demographics, weather, market analytics and an AI - Natural Language Processing engine designed to highlight the important trends within the data without requiring an analyst. Evolve the role of data in the organization and to democratize data and resources across departmental and hierarchical lines. Focused on building the knowledge of the entire agency from Google Analytics to Jupyter Notebooks.
Managed the analytics department with a focus on profitability and growing the scope of analytics for each of the brands. Trained brands and analysts to conduct in-depth audits, leverage tag management systems for technical deployments, and build custom API solutions to warehouse unsampled data. Developed strategies to merge CRM and web information for brands like Gerber Life Insurance and The Metropolitan Museum of Art. Continued to build a partnership with the Google Marketing Platform Partners by achieving agency certification for Google Tag Manager, Google Data Studio, and Google Optimize.
Architected conducted and evaluated dozens of high-impact AB and MVT test campaigns for brands like Croc's, Finishline, Kiehl's, Pier 1, and Urban Decay. Focused on understanding the relationship between the customer journey and conversion rates, average order value, and revenue per visit lift. Assisted in the development of demand generation strategies based on the performance of consumers to different messaging. Spearheaded the development of product functionality to inject the fully factorial test treatments into the Google Analytics reporting using session-scoped custom dimensions in order to further understand the impact of experience changes across channel, device and geography.
Conducted analysis and optimization of quarterly campaigns for brands like White Castle, Firehouse Subs, and Kane's Furniture to drive bottom-funnel digital results. Worked to develop better tracking of website timing performance to ensure performance and UX. Spearheaded the effort to connect the Zimmerman Agency as a Google Ads Partner and trained associates to become proficient in Google Analytics and pass the GAIQ examination.
US Wood Flooring Technologist is responsible for all digital and traditional endeavors at US Wood Flooring. Built various websites and landing pages for local-based inbound lead generation. Focused on developing long-tail SEO content generation, and optimized media investment utilizing Google AdWords and Google Analytics.