Greater Seattle Area
Passionate Product Manager Lead at Microsoft, with 9+ years of experience translating ideas into successful products. A strategic visionary skilled in leveraging business and data analysis, I optimize processes for seamless product development. Specializing in B2B and B2C Mobile and Web Product Management, I drive growth through user acquisition, retention, and revenue strategies. Leading a collaborative cross-functional team of PMs, engineers, and designers, I foster an innovative and entrepreneurial mindset. My expertise extends to effective stakeholder management, both internal and external, ensuring successful product execution. Open to networking opportunities, I invite professionals to connect for discussions on product management, growth strategies, or any collaborative endeavors. Let's build connections and explore new possibilities! #ProductManagement #Innovation #TechLeadership #DataDriven #TeamLeadership #Microsoft
Principal Product Lead for the Microsoft Cashback program under the Microsoft AI org., collaborating with cross-functional teams across the US, Canada, China, India, and Egypt. Spearheads the AI Shopping & Ads squad to scale shopping savings features across advertiser domains, driving incremental sales and delivering meaningful user savings. Launched an AI-driven campaign management platform tailored for Retailers, QSRs, and CPG brands, significantly boosting performance and profitability. Leads development of AI agents for customer care, enabling users to easily discover the best savings through cashback. Applies AI to personalize experiences, refine campaign targeting, and automate domain onboarding, accelerating program growth and enhancing the end-to-end shopping journey on Microsoft surfaces.
I introduced a gamified cashback program via receipt scans and card-linked offers, elevating GMV for stores and launched a comprehensive cashback initiative within Microsoft’s mobile apps. My strategic partnerships have significantly enhanced user acquisition, engagement, retention, and revenue. I successfully rolled out a diverse cashback program across various establishments, including retailers, gas stations, restaurants, convenience stores, and grocery stores. I initiated and developed multiple 0 to 1 projects, transforming them into multimillion-dollar savings businesses, consistently driving growth and delivering substantial value to users and partners.
The Great Lakes Energy Institute Project "EIDA" Sponsored by FirstEnergy Corp. EIDA is a project to create and commercialize educational workshops and software in the area of wholesale electricity markets. Enhanced the existing software product by adding features after requirements gathering, and devise an effective go-to-market and commercialization strategy for the energy trading simulator software application.
As a Senior Product Manager, led strategy roadmap for User Engagement/Retention, Customer Experience, Advertisement Monetization, and Insurance Offers (Drives Feature) across GasBuddy's Android, iOS, and Web Apps. - Charted in-app gamification feature roadmap, optimizing funnel performance. - Launched customer-centric features like Find Gas Along Route, Sponsored Station Ad Unit, and more. - Led mobile platform's Usage-based insurance (UBI) & Drives feature. - Directed CCPA (California Consumer Privacy Act) compliance project. --------------------------------------------- GasBuddy [Acquired by PDI] allows users to find the best gas prices in their area, which in some areas can range from a few cents to a dollar. Its debit card saves users five cents a gallon. And, with affiliate marketing with brands like SiriusXM, Audible, Walmart, and many more, users can earn a percentage on purchases. Join 70 million users of the #1 car companion app. Get rewards, win prizes, and never pay too much for gas again.
- PM for User Acquisition & Engagement on 17 websites portfolio of American Addiction Centers including luxury.rehabs.com | Rehabs.com | Recovery.org plus a web SaaS CRM tool - ClientReach - Launched the chatbot to more than 10 websites to automate lead generation, conversion, and customer support. Collaborated with software engineers, UI and UX designers, sales, client success and project managers from several teams to develop the implementation strategy and roadmap for ClientReach product, optimize the websites based on SEO suggestions, and identify the quick win opportunities to reduce cost, increase revenue and improve processes. Also, pulled out the data and created Ad-Hocs reports for stakeholders to help them in decision making.