United States
I’m an omnichannel marketing, media, and growth leader with experience driving integrated strategy, campaign execution, and commercial performance across high-growth brands, platform environments, and global organizations. I currently serve as Associate Director, Head of Media at Dashing Diva, where I lead omnichannel media strategy across paid social, search, affiliate, programmatic, marketplaces, and social commerce. I oversee multimillion-dollar media investment, partner closely with executive leadership, and drive KPI governance, measurement, and performance optimization across the business. Previously, I worked at Pinterest, advising fashion and ecommerce advertisers on full-funnel strategy, audience planning, and performance optimization. Earlier in my career, I held media roles at L’Oréal USA, supporting brands including SkinCeuticals, Vichy, and Skinbetter Science while managing large-scale investment across social, search, programmatic, affiliate, and publisher partnerships. My background spans go-to-market planning, brand and campaign strategy, performance marketing, measurement, audience strategy, and cross-functional leadership. I’m especially interested in opportunities where marketing, analytics, and business strategy come together to drive growth at scale.
• Lead omnichannel media strategy across Paid Social, Paid Search, Marketplaces, Affiliate, and Programmatic, managing $4M+ in annual media investment while pacing toward a ~4.0x blended MER target. • Own cross-channel acquisition strategy across Meta, TikTok, Google, and affiliate networks, managing agency partners and driving testing frameworks to improve performance and scale growth. • Built and operationalized a cross-channel measurement framework leveraging Triple Whale to strengthen KPI governance, attribution insights, and performance pacing. • Implemented Elevar and Pathmatics to improve attribution, competitive visibility, and media planning. • Launched and scaled the TikTok Shop growth program, driving incremental revenue and expanding creator-led social commerce initiatives.
• Partnered with high-growth DTC and eCommerce brands to design full-funnel advertising strategies focused on product discovery and conversion. • Advised advertisers on campaign structure, media investment strategy, and performance optimization across the Pinterest ads platform. • Leveraged attribution platforms including Rockerbox, Northbeam, and Triple Whale to guide budget allocation and performance optimization. • Delivered performance insights and strategic recommendations to brand marketing teams and agency partners.
• Advised leading fashion and apparel brands on Pinterest advertising strategy across awareness, consideration, and conversion campaigns. • Partnered with brand marketing teams to develop creative and audience strategies that improved product discovery and shopping engagement. • Provided campaign performance insights and media investment recommendations to improve revenue and customer acquisition outcomes. • Collaborated with internal creative strategy and insights teams to develop category-specific advertising frameworks for fashion advertisers.
• Managed $40M+ annual media investment across paid social, search, programmatic, affiliate, and premium publisher partnerships. • Led media strategy for brands including SkinCeuticals, Vichy, and Skinbetter Science, aligning media investment with product launches and brand marketing initiatives. • Managed affiliate partnerships through Commission Junction, onboarding strategic publishers to drive incremental revenue. • Oversaw programmatic media activations and premium publisher partnerships supporting brand campaigns.
• Contributed to scaling brand revenue from ~$70M to $100M+ through cross-channel paid media strategy and performance optimization. • Supported 40%+ YoY DTC revenue growth through campaigns across social, search, affiliate, and programmatic channels. • Built a paid media tracker and forecasting framework to manage budget pacing and campaign performance across channels. • Supported acquisition of 750K+ new consumer leads through lead-generation media initiatives. • Led high-impact activations including SkinCeuticals’ live-streamed Vitamin C Day campaign with Meta.
Responsible for increasing engagement and producing unique social content for the organization. I provided the firm with abundant creative deliverables, social media KPI reports, and scheduling strategies to help boost their social presence. Projected growth models for upcoming events. Research and analyzed industry trends to help position the firm to increase donation revenue off their social media followers. Presented the strategy and findings with 6 other classmates to the firm's senior leaders.
Took on promoted responsibilities as an Interim Property Manager during company restructuring; responsible for collecting contracts, managing a low-income housing 100% tax credit building with 101 apartments and well over 200 tenants, troubleshooting tenant issues, and identifying any property liability Reviewed and prepared Request for Proposals (RFPs) for incoming deals; landscaping bids, snow removal contracts, and sanitation removal bids, organized multiple data metrics to present to supervisors and clients; creating spreadsheets detailing demographics for each of our apartment complexes, processing rent payments for building occupants and calculating monthly revenue for properties Analyzed 3rd party contracts and made recommendations on potential vendors based on reliability, track record, and cost Partnered up with Project Managers to assist with various administrative tasks including lease signings, process work order requests, filing confidential tenant information, and creating notices Collaborated with the compliance department, developers, tenants, and several other stakeholders; managed effective communication across all parties and achieved high levels of accuracy and tenant satisfaction. Assisted compliance department with tenant leases and recertification process Developed financial models for upcoming affordable housing development projects and presented plans to upper management