Blakeney, England, United Kingdom
→ Over 25 years of international experience in strategic planning, business development, marketing communications, and go-to-market execution. → Senior leadership experience with global companies such as Apple and Samsung, plus entrepreneurial experience as a founder of tech start-ups. → Experienced in building teams, launching products, and expanding to new markets. Able to work at both the strategic level and the practical level to make sure goals are achieved. → Highly entrepreneurial and creative with acute attention to detail. Also highly analytical and data-driven with a strong technology background. → Committed to applying my skills, experiences, and energy to the biggest challenges facing the world today: climate change and sustainability.
• Fractional CMO/CPO services for tech start-ups and scale-ups. • Brand strategy and positioning • Product strategy and roadmap • Marketing and sales strategy • Revenue generation activities • Partner and channel development • Creative strategy and execution • Marketing technology and tools • Analytics and data insights • Team planning and development
• Operating partner for one of Europe's leading venture investors.
• Led brand, product, pricing, and marketing strategy for a B2B SaaS scale-up. • Led existential review of company positioning, product roadmap, and pricing model. • Led product marketing team for customer research and go-to-market planning. • Planned and executed integrated marketing campaigns to support product-lead growth. • Developed core sales and marketing content, workflows, systems, and KPIs.