Punjab, Pakistan
International Management major with minors in Political Science and Communication Studies from Gustavus Adolphus College, MN, USA. Professional Personality Assessments: StrengthsFinder: Competition | Arranger | Significance | Focus | Belief MBTI: Extraverted | Observant | Feeling | Judging | Turbulent DiSC Profile: S/i Combo (Taking Initiative and Value Collaboration) Multiple Intelligences Inventory: Interpersonal | Bodily-Kinesthetic | Intrapersonal
Develop and implement data-driven A/B testing strategies for B2B SaaS and EComm clients to increase conversions & revenue. • Create a strategic testing roadmap to ensure long-term conversion rate optimization and testing success with as little downtime as possible. • Ideate A/B testing ideas based on data provided by clients, competition, Google Analytics, and market research. • Wireframe A/B test ideas using Figma to produce high-quality winning web designs for my clients. • Manage full teams of web designers, web developers, and quality assurance engineers in a fast-paced, weekly sprint type of environment. • Communicate with clients on a day-to-day basis to ensure proper next steps are being followed as well as to ensure long-term A/B testing strategy success. • Data analysis via Google Analytics, Amplitude, and Tableau of A/B test results that are presented to client teams on a weekly basis. • Oversee the implementation of A/B tests via several different test tools including: VWO, Google Optimize, and Optimizely.
Reported to the Regional Team Lead. Responsible for managing a team of 5 Project Managers/Coordinators and a diverse portfolio of projects at a time for a full life cycle, build relationships with customers, collaborate with the development and UI/UX teams to ensure technical accuracy, scalability and quality of projects. • Promoted to Senior Project Manager and then Team Lead within 2 years. • Effectively executed 60+ projects so far for some of the top global companies (Deloitte, SAP, Fidelity, and more) with a high customer satisfaction rate and more than 80% customer renewal rate. • Also received multiple reviews and video testimonials from the clients..
• Successfully created and launched the marketing ad campaigns using SEO and Google Adwords across all social media platforms within a tight deadline of one month • Researched the market demographics to effectively curate the products, leading to an increase in user engagement up to 70% • Site visits and order completion rates increased by 32% within the first 3 months
• Selected as a role model and leader to pioneer a positive living and learning community • Planed, marketed, budgeted, and executed events independently and with a staff team for over 550 residents • Interacted, established relationships, and created a harmonious environment with residents of different ethnic, racial, cultural, and religious backgrounds • Assisted with initial peacekeeping, mediation, and conciliation of interpersonal conflicts between residents • Processed dorm records, reports, and other administrative tasks • Responded appropriately to any kind of emergency
• Responsible for managing the $50,000 Building Bridges budget and maintaining the RFP’s for college finance processes • Collaborated closely with the other chairs and committees for reimbursements and event fees
• Exemplified the viability of the college's credo by acting as a resource for the greater Gustavus community • Represented student leadership and opinion in an articulate manner, promoted the positive image of the college, and responded to the college's needs • Hosted events to provide a fun, comfortable, and enthusiastic atmosphere for attendees which include, but are not limited to, alumni, administrators, prospective students, parents, and friends of the college
• Appointed to network with Alumni regularly and update them about the events being conducted • Led the mentoring program within the fraternity; also promoted social activities for Alumni and active members