Hong Kong, Hong Kong SAR
- Drive revenue growth by developing sales strategies, identifying target markets, and implementing effective sales techniques. - Lead and manage a team of sales professionals which involves setting sales targets, providing guidance and training, monitoring individual and team performance, and fostering a collaborative and high-performance team culture. - Work closely with clients and advertising agencies, to develop effective media plans and advertising campaigns which includes understanding client objectives, recommending media channels, optimizing media schedules, and ensuring successful campaign execution. - Identify and acquire new clients, such as advertisers, agencies, or other media buyers, and build strong relationships with existing clients which involves understanding client needs, presenting media solutions, and ensuring client satisfaction to foster long-term partnerships. - Collaborate with internal teams which includes project management, marketing and PR, creative, IT, and finance departments to ensure seamless campaign execution, and overall alignment of sales activities with company objectives. - Track and analyze sales performance metrics, such as revenue, client retention, and campaign effectiveness, which involves generating sales reports, presenting findings to senior management, and using data insights to identify areas for improvement and make informed business decisions.
- Build and maintain strong relationships with key clients such as the RICHEMONT Group, KERING Group, and LVMH group, as well as agencies, by understanding their needs and goals, and ensuring that the platform meets their expectations. - Work closely with clients to develop strategic plans that align with their business objectives, identify growth opportunities, and develop creative solutions to meet their needs. - Oversee the entire customer experience to ensure client satisfaction, and ensure projects are completed on time, within budget, and to the client's satisfaction. - Manage client projects, including defining deliverables, scheduling and setting milestones, planning resources, coordinating internal resources, managing expectations, launching campaigns, tracking KPIs, and evaluating post-campaign results. - Encourage the team to perform to the best of their ability and ensure that they work productively in a motivational work environment to deliver projects successfully. - Stay up-to-date with industry trends and developments, and use the knowledge to provide clients with insights and recommendations that help them stay ahead of the competition.
- Analyzed client business needs and strategize appropriate digital and integrated marketing solutions - Monitored execution of clients' solutions and ensure high quality and timely delivery - Established and maintained close communication channels and relationship with clients and media agencies - Managed pipeline forecasting and reporting, account planning and reviewing process
- Retained existing accounts (L’Oréal Group, Estée Lauder Group, RICHEMONT Group, IMAGINEX Group, LVMH group, etc.) by presenting online to offline solutions and services to clients and ensured they stay satisfied and positive - Identified opportunities for corporate clients on digital campaigns, PR services, and O2O solutions that will lead to an increase in sales - Presented to and consulted with senior level management on business trends with a view to developing new services, products, and distribution channels - Identified and developed the company’s unique selling propositions and differentiators by using the knowledge of the market and competitors - Planned persuasive approaches and pitches to potential clients - Worked with marketing, O2O and technical teams to make sure the team work in the most productive direction by completing projects in a motivational work environment.