Michael McCafferty

Vice President, Global Digital Strategy, Planning and Operations

United States

About

Experience

  • lululemon (8 yrs 10 mos)
    • Vice-President, Global Digital Strategy, Planning and Operations
      Oct 2025 - Present · 9 mos

    • Vice President International Digital and Product Management
      Feb 2025 - Present · 1 yr 5 mos

    • Senior Director, International Digital Strategic Initiatives
      Apr 2022 - Mar 2025 · 3 yrs

      Reporting into the Chief Digital officer and a key partner to EVP, International. This role is responsible for accelerating growth across International Digital (EMEA, APAC and China) through strategy planning and prioritization; identification and deployment of new business models and partnerships; and evolving the global operating model. Key achievements to date: - Transformed strategy planning and identification of investment priorities across International - Created new Marketplace approach, including establishing Zalando in Europe, to complement vertical priorities - Designed and deployed approach to scale localization in partnership with ESW

  • Marks and Spencer (London, United Kingdom)
    • International E-Commerce Manager
      Jan 2016 - Aug 2017 · 1 yr 8 mos

      - This role was accountable for the day to day online planning and trading of all non-store markets internationally, including USA, Australia and Europe. - Full P&L accountability, including control of marketing and logistics spend, delivering strong YoY growth across key markets - Accountable for site performance: KPIs include site conversion, NPS and repeat purchases - Responsible for identification and implementation of new growth opportunities, including new markets and new business models - Responsible for strategic offshoring of online operations, including periods of time spent in India establishing ways of working

    • Menswear, Home and Kids Category Lead - E-Commerce
      Apr 2014 - Dec 2015 · 1 yr 9 mos

    • Business Development Manager - Digital Stores and New Channels
      Jun 2012 - Apr 2014 · 1 yr 11 mos

  • Strategy Consultant at Deloitte
    Aug 2009 - Jul 2012 · 3 yrs