Albuquerque, New Mexico, United States
I'm a marketing and operations professional with a background in photography, which informs my creative and organized approach. I've spent the past six years working in marketing and communications for mission driven nonprofits, while also taking on operational and administrative projects. I bring a meticulous, hands-on approach to my work, turning big ideas into polished, effective outcomes. I currently work at the New Mexico Technology Council as Executive Assistant, supporting both organizational operations and marketing initiatives that highlight innovation and community across New Mexico’s tech landscape.
-Organized Executive Director’s calendar, including scheduling, rescheduling, and confirming appointments directly with external partners -Supported planning and logistics for keystone event with 750+ attendees, including vendor coordination, printed materials, VIP invitations, and more
-Managed relationships and day-to-day needs for six high-priority clients -Helped plan and run strategy sessions, track timelines, and keep projects moving -Organized regular check-ins and prepped updates for clients and internal teams -Implemented social media strategy which led to 300 new followers on a high profile client Instagram account
-Managed web and email tools (WordPress, Mailchimp) with a database of over 1,000 contacts, keeping outreach running smoothly -Established structure for a social media influencer program including application guidelines and applicant tracking, program timelines, and participant trainings -Doubled social media engagement through intentional strategy, eye-catching visuals, and staying up to date on trends and best practices -Led a social media impact workshop at a Southern California convening with over 40 mission driven organizations represented
-Scheduled and managed logistics and communications for multiple community events with stakeholders including Congressional representatives -Managed a month-long campaign from start to finish including writing content, designing materials, running social media, coordinating with media, and organizing the launch event -Coordinated national media outreach leading to features in the New York Times, Washington Post, and NPR -Wrote ten story-based opinion/editorials in collaboration with members of the community which were later published in local New Mexico papers and uplifted on social media platforms to expand engagement, reach, and audience awareness -Worked with organizers to develop and train over 30 community members on media tactics and strategy for press interviews on TV, radio, and in newspapers, leading to increased press opportunities and overall coverage -Managed “Tenant Terrors” one month campaign and event in coordination with organizers, including writing and designing materials, social media strategy, digital ads, news coverage, and scheduling and logistics
-Drove major social media growth, including an organic Instagram following of 1,000 followers in a few months, and a Facebook ad campaign which grew following from 2,000 to over 12,000 -Spoke at a breakout session presentation on visual communications best practices with over 60 attendees at a national conference in Washington DC -Authored a blog post and shared the content across multiple social media platforms, increasing overall engagement -Led the rollout of a new team communication tool (Slack), helping streamline internal communications and significantly reducing email clutter