Germany
- Planned and implemented targeted, personalized and automated email, push notification and onsite campaigns by using dynamic content based on user data - Created user lifecycle journeys for private sellers based on customer insights - Set up automated marketing campaigns to increase efficiencies - Managed end-to-end, multichannel marketing campaigns, incl. involvement from upper, mid to lower funnel marketing campaigns
- Planned and implemented targeted email and push notification campaigns based on user lifecycle journeys - Optimized performance by using targeting strategies based on qualitative and quantitative research - Helped implementing constant new product features to the email and push notification channel through A/B testing - Ran A/B test and multivariate tests to optimize email and push notification content - Pulled data with SQL queries to create detailed reports for optimization purposes
• Mined and analyzed web analytics data and keyword reports from Google Analytics, Query Explorer and Ads to find fact-based and actionable insights through Excel and Python • Monitored and tracked performance of 25+ clients (mostly e-commerce) in Google Analytics, Google Query Explorer, and Mixpanel to identify trends and make data-driven recommendations regarding onsite SEO, modern measurement capabilities, and product inventory • Collated large and complex data sets and created client reports in Excel, Google Datastudio, and Tableau with strategic and actionable insights, including statistical control limits and forecasts • Created dashboards in Google Analytics, Google Datastudio, and Tableau including benchmarks, segments, and actionable insights • Conducted A/B tests with different onsite SEO elements in Optimizely, HubSpot and Excel • Performed correlation tests and regressions for account and process optimizations • Analyzed search results and optimized campaigns on Longtail UX’s proprietary platform • Performed keyword research for SEO and SEM • Managed and optimized Google Ads campaigns for clients with 7 figure (AUD) Google Ads budgets • Created webpages on company website • Edited and published company blog posts and guest posts • Assisted in producing a content marketing strategy, including a social media distribution strategy