Greater Cleveland
Senior marketing executive with 15+ years of experience leading global, revenue-focused marketing organizations across consumer technology and enterprise software, supporting 6–7 figure deal sizes. Proven track record of owning enterprise GTM strategy, full-funnel demand generation, and pipeline performance, with accountability for $9M+ global budgets and teams of 20–30. Trusted partner to executive leadership and Sales, driving alignment across product, sales, and marketing to accelerate growth in complex, matrixed environments. Executive leadership highlights: • Enterprise GTM & Growth Strategy: Own annual and multi-year GTM planning, aligning marketing investment to corporate priorities and revenue objectives • Revenue & Pipeline Accountability: Design and execute demand strategies that directly influence pipeline velocity, deal progression, and revenue outcomes • AI-Driven Transformation: Founded and led a Marketing GenAI Council, accelerating adoption of AI platforms to improve speed to market, productivity, and scalability • Global Operating Model Leadership: Re-architected team structures, workflows, and governance to increase efficiency, agility, and impact at scale • Executive & Cross-Functional Partnership: Serve as a strategic advisor to Sales, Product, and Marketing leaders to drive operational excellence and execution discipline • Budget & Investment Optimization: Lead $9M global budget with a disciplined ROI-focused investment strategy across demand, integrated campaigns, customer marketing, and brand • Brand Leadership: Oversee global brand and sponsorship strategy to strengthen positioning and awareness in priority markets Known for building high-performing leadership teams, scaling modern marketing operating models, and delivering measurable pipeline, ROI, and revenue growth at enterprise scale.
Strategic Alliance Marketing: Manage partnership marketing for Madden NFL, NBA LIVE, UFC, The Sims and BioWare titles • Set objectives and strategies for franchises that align with the global campaign • Responsible for acquiring new players and driving engagement among current players by leveraging external partnerships • Partner with NFL, NFLPA, NBA, and UFC to create activations that engage fans in unique ways and connect to real world events • Manage budgets for all titles and find efficiencies for mandated spends that deliver on EA priorities • Strategically leverage team affinity on local market platforms to drive engagement and purchase intent amongst consumers through NFL and NBA team partnerships • Align partner support around big beats in campaigns • Work with broadcast partners such as ESPN and NFL Network to create broadcast integration opportunities and support around key beats
Strategic Alliance Marketing Account Manager. Manage partnership marketing opportunities with leagues, teams, broadcasts and celeb/athlete partnerships for Madden, NBA, UFC, The Sims and BioWare titles.
North America Product Marketing Manager for Madden NFL, NCAA Football, NBA and Tiger.
• Coordinate day-to-day marketing on NCAA Football franchise ($100MM+ annually/4 SKUs) • Assist in developing the marketing plan and asset timeline • Main contact for ESPN, CBS, Microsoft and Sony in the delivery of key assets including screen shots, game footage, sizzle videos, and b-roll • Managed legal approvals and delivery of all videos and screens for promotions done with Bose, Wendy’s and Coke • Manage Social Media presence including Facebook Fan Page (35,500+ fans – a 5000% increase over 2008), Twitter, and newsletter content creation • Coordinate and execute NCAA Football events with various BCS conferences as well as the media night at the ESPNU College Football Awards Show at Disney • Managed Holiday discount promotion with Microsoft including the creation of a video and ad banner • Manage relationships with key licensors including NCAA, IMG, CLC, Microsoft, Sony, ESPN, and CBS • Work closely with cross-functional groups to maintain and manage communication, schedules and deadlines • Track and report the effectiveness of marketing activities by obtaining data from NPD, GamespotTrax and internal numbers • Implement execution of marketing materials and collateral such as sales brochures, sell sheets, fact sheets, and rave cards that retailers such as GameStop, Best Buy and Walmart use to sell our product
While at ESP, I assisted with the creation, planning and implementation of hospitality events such as NetJets at the Masters, Airbus Invitational, and the Gulfstream Classic Golf Event. I created contracts for clients who used our services as well as billed them invoices. I assisted the CEO with activities related to player management of Kris Tschetter, LPGA professional. I developed job descriptions, created postings, and conducted interviews for company interns. Finally, I managed office responsibilities such as mail, billing, phones, and other administrative tasks.
Private Club Links is a social networking site for private club members. At PCL, I conducted market research and development of Private Club Links projects, created Private Club Links marketing materials, such as press releases, bill stuffers, referral cards, and newsletters and assisted with social media campaign creation. I also entered bills and checks into the QuickBooks ledger.