United Arab Emirates
🚀 Digital Marketing | 📈 SEO | 💡Paid Advertising A glimpse into my digital odyssey: ● Led SEO transformations, elevating content ratings to sky-high levels, thanks to a unique blend of strategy and creativity. ● Mastered the realm of paid advertising, managing multiple accounts and driving impressive lead generation and conversion rates with optimized cost strategies. ● As a freelancer, I propelled a medical organization to the forefront of search engines and turned a traditional restaurant into a digital sensation, contributing significantly to its expansion. My early days were spent sharpening my skills as an Assistant Brand Manager and a Marketing Associate, where I delved deep into brand strategy, market analysis, and crafting high-impact ad campaigns. 🎓 I'm a proud alum of the University of Toronto, armed with a degree in Digital Enterprise Management, complemented by a specialization in Digital Communications. 💡 I excel in navigating the vast seas of digital advertising, SEO, content creation, and analytics, with a toolkit that spans a wide range of industry-standard platforms and software. Outside the digital battleground, you'll find me immersed in the latest industry trends or brainstorming the next big marketing move over a good brew. Let's connect! I'm all about exchanging ideas, discussing the future of marketing, or just having a good chat.
Led the development of Da Terra’s brand positioning, messaging framework, and luxury communication strategy, establishing it as a design-led, high-end interior and procurement partner Designed and structured the SEO-driven website architecture and sitemap, aligning services, furniture, and industry pages with high-intent search and conversion paths Built and executed organic and paid growth strategies (SEO + Meta), focused on qualified lead generation, cost efficiency, and high-value client acquisition Developed content, social media, and conversion strategies, including funnel optimization, WhatsApp lead flows, and authority-building through blog, backlinks, and brand visibility
Optimizing SEO metadata for over 100 pages of a medical company's website. Led to a significant increase in authority scores and a remarkable upswing in website traffic. Transformed a non-digital restaurant into a digital powerhouse through implementation of various softwares for efficiency. Played a pivotal role in successfully launching a second location through strategic PESTEL Analysis & budget allocation alongside process restructuring. Elevated private secondary academy’s website to 1st page ranking and executed cost-effective Google Search campaigns (0.3 - 0.8 CPC) with 10-25% CTR, optimizing SEO and leveraging Google My Business, Search Console, and Tag Manager. Developed an efficient student onboarding process, reducing recruitment costs, and conducted in-depth competitor and market analysis to refine USPs and boost revenue and increase profit margins.
Spearheading SEO initiatives, improving SEO content rating from 30/100 to 90+/100 on WordPress. Increasing important keywords by 50%, traffic by 500%, and traffic cost increased by 1,200% through on-page, off-page, and technical SEO strategy implementations. Managing all aspects of paid advertising for multiple large accounts, resulting in increased lead generation and conversion rates. Cost per lead averaging $3 per lead on META through testing, optimization, utilization of funnels, retargeting, and lookalike audiences. Developed two comprehensive proposals for RFPs per week, showcasing tailored integrated marketing strategies and market research to meet client objectives and achieve business goals. Developed creative briefs for ad campaigns that ensure proper A/B testing with micro and macro differences to test multiple factors.
Prepared two pitch decks ready for investor presentations, effectively communicating brand value and attracting potential partners. Conducted market analysis and research for two unique products, resulting in data-driven insights and actionable recommendations in future implementations of Google Ads campaigns. Developed and executed content calendars over 3 months for multiple social media platforms, driving increased brand visibility and engagement.