Al Jizah, Egypt
A seasoned professional with years of experience in people experience, employer branding, and internal communications. I am passionate about crafting and communicating authentic and compelling value propositions that help organizations attract, engage, and retain top talent. My expertise lies in leading the development and execution of global strategies across multiple channels, with specialties in employer branding, employee experience, corporate communications, copywriting, and digital marketing. I have a proven track record of enhancing employer brand reputation and employee engagement for leading organizations, and I am driven by the mission of building workplaces where people thrive.
- Media Strategy: Strategize and implement PR and social media coverage for Egypt site launch for Transcom Worldwide - Recruitment Marketing: Create digital & and offline campaigns that resulted in the hiring of a total of 300 employees in less than 12 months – with two-thirds of the sourcing channels coming directly from social media and the employee referral program - Employee Experience: create/operate a new hires onboarding program to evaluate their first 3 months of work experience. - Corporate Communications: create the monthly newsletter, localize and promote Transcom’s policy and code of conduct, and organize the “Chat with the CEO” campaign. - Employee Engagement: create an annual calendar of activities that drive impact including but not limited to recognition programs, well-being programs, team building and engagement activities, Employee Engagement “Pulse” surveys, and corporate offers. - Corporate Branding: consistently meeting the eNPS score benchmark each quarter, implementing new site branding production & and design