Oslo, Oslo, Norway
A seasoned professional with 15+ years of experience from marketing, eCommerce and sales management, and 18+ years from the retail industry. I have worked in large international companies, with strong presence in the Norwegian market. Thus, I am comfortable operating with substantial budgets, in complex matrix organizations with many stakeholders, and across different cultures. My experience ranges from multichannel marketing and media strategy, through sales, category, and project management, to leadership, retail operations, budgeting, and negotiations. I have worked both on strategic and operational levels, and master and thrive with both.
• Responsible for marketing communcation, loyalty & CRM, PR & communication, market insights, and customer service center operations across all markets Cutters operate in. • Head of the global marketing and communications team, counting 5 team members. • Partof the executive team for Cutters globally, setting the strategic direction for the organization across all markets.
• Strategic advisor within the fields of marketing, media and communication strategy, market analysis and customer insight, and business development • Contributing on pitch processes for new clients, both from public and private sector. • Specialized in applying quantitative insight tools, such as econometric marketing mix modeling, brand trackers, driver analysis, campaign testing and CEP analysis, to support strategic and operational decision making • Working with major clients such as Elkjøp Nordic, Wolt, Bohus, Voice, LOfavør, Mekonomen Company, Storytel, Ahlsell, Vitusapotek, ODA, NAF, Byggmakker, and Mestergruppen
• Advisor on operative and strategic level within the fields of media investments, communication strategy, market analysis, and business development • Responsible for major clients such as Bohus, Storytel, Mekonomen Company, Vitusapotek, NAF and Mestergruppen
• Responsible for marketing and eCommerce, with a team of 4 people. • Launched web shop for spectacles, as the first major retailer in the industry. • Responsible for the company's CRM program. • Pitched for a new creative agency (SMFB) and developed, together with them, a new creative audio concept that was awarded by P4. • Participated in the Nordic pitch process and led a smooth transition of media agency from OMD to Mediacom. • Worked closely operationally with the media agencies to optimize media investments to an almost optimal level, using insight from econometric sales modelling. • Developed a framework for the content strategy that was applied across Specsavers Northern Europe. • Member of the management team for Specsavers Norway, which was awarded Franchise of the year 2018/19 and has achieved top 10 placement in Great Place to Work in 2020 and 2021.
• Responsible for marketing of Elkjøp, Lefdal and Epoq, with a core team of 3 people and extended team of 11 people. • Built up a marketing department after the merge of the administrations for Elkjøp and Lefdal • Pitched for a new media agency, Carat, and designed new work processes to ensure optimal targeting, improved cost control, and an holistic media strategy across the different product categories. • Renegotiated existing media contracts, with a cost saving of 10% without compromising quality of suppliers or the media strategy. • Set a new standard for Black Friday in Norway with a Black Week campaign in 2015, which also was awarded in ANFO Effect. • Implemented a new brand profile for Lefdal in 2015, more suited for communication in digital channels. • Created a focused media strategy for Epoq, establishing it as the #2 brand in the kitchen industry. • Developed a new communication concept in Elkjøp to further advance the brand KPIs, beyond price and selection. • Part of the Norwegian management team and contributed regularly to strategic and operational projects for Elkjøp and Lefdal.
• Parallel with the position as Sales Manager I acted as Managing Director for the Elkjøp Phonehouse retail chain from 2013 to 2015, counting 25 high street and shopping center stores • Responsibility for top line and bottom line performance. • Led the management team, consisting of an operating manager and 2 retail performance managers, as well as a financial controller. • Involved in decisions across different areas ranging from commercial operations, store expansions, product range, pricing strategy and operating model. • Conducted a full rebrand of the enitre store portfolio from Express til Elkjøp Phonehouse.
• Responsible for category sales and marketing, and retail operations for the telecom departments. • Led a core team of 3 people, with indirect leadership responsibility for 40 department managers and 3 store managers. • Doubled the market share on mobile phones, mainly driven by applying a customer centric marketing strategy to attract new segments. • Created and implemented category marketing concepts for the telecom category to strengthen Elkjøp’s position as primary destination for purchase of mobile phones and related services. • Responsible for the retail concept in the telecom departments across the Norwegian store portfolio. • 2-time recipient of the industry’s most renowned award, TEK award, as retailer of the year • Part of the Norwegian management team and contributed regularly to strategic and operational projects for Elkjøp.
• Responsible for the customer proposition for all cross-category services, such as insurance, credit sales, home delivery, and support center services. • Introduced a new PC Support Agreement, with significantly improved content that made the agreement more attractive for the customers and more sustainable long-term for the organization. • Improved training material for sales processes and store operation processes, and integrated it into Elkjøp’s academy program across all countries.
• Responsible for all credit sales and insurance across the Nordics and Central Europe, with a core team of 3 people and extended team of 9 people. • Established the category as a significant contributor to the organization’s profitability and part of core business in all retail chains • Managed supplier relations and contracts with suppliers such as Tryg Insurance, AON, DNB, Handelsbanken, Nordea, Handelsfinans and IKANO. • Reworked the claim handling and product replacement process in the insurance program to improve customer satisfaction and reduce impact on retail operations. • Introduced a dual-supplier offering to enhance the competition on credit sales and increase the supply and margins for the stores.
• Responsible for product information maintenance, applications and claims processes, and sales training for financial services in the Nordics and Central Europe. • Structured all information and improved the availability on intranet portal, ensuring better workflow for the stores. • Created new training material and training programs for both insurance and credit sales, contributing to better sales performance. • Implemented the product insurance program in Poland, Czech Republic and Hungary.