Morgane Smeesters

🌍 Digital Marketing | Content Creation, Influence and SEO

Belgium

About

πŸš€ Ready for the next adventure: I am currently seeking new opportunities in Digital Marketing within a team passionate about bold and authentic marketing. 🌍 Travel is the story, marketing gives it a voice ✨ Raised in a world of entrepreneurs and globetrotters, I grew up in a hotel where every room was a tribute to a different country. This heritage gave me more than just a passion for bold adventures, it taught me the profound value of memorable experiences and human connection. After completing a double master's in international business, I chose to dedicate my energy to what drives me most, helping business visibility through Digital Marketing. Drawing from my experience at Travelbase and the creation of my own travel blog, Spirit of Swallows, I want to help brands boost their digital presence through: - Influencer Marketing & Strategy: Building authentic partnerships with influencers to connect communities through content that inspires. - Content Creation & Storytelling: Designing visual content that bring your brand’s story to life - SEO & Digital Growth: Shining a light on brands to turn curiosity into long-term commitment. I believe that a good Digital Marketing strategy, when built with intention, shapes not only how we see the world but how we connect within it.✨ #TravelMarketing #InfluenceStrategy #DigitalMarketing #SEO #Lookingfornewopportunity #Lookingforajob

Experience

  • Search Engine Optimization Specialist at Watervrienden Valkenswaard
    Jan 2026 - Present Β· 6 mos

    Digital Marketing Strategist dedicated to optimizing the full digital ecosystem : β€’ Developed and executed advanced SEO strategies to enhance organic visibility and user acquisition. β€’ Managed the complete digital lifecycle, focusing on technical website health and search performance. β€’ Implemented conversion rate optimization techniques to ensure a seamless user journey.

  • Digital Marketing & Influence at Travelbase
    May 2025 - Nov 2025 Β· 7 mos

    πŸ“Œ Content Creation - Create and edit content - Design visuals in Canva and schedule posts using Later πŸ’» Web & Digital Tools - Update and optimize website content in Wordpress, including SEO checks 🀝 Influencer & Partner Management - Research and categorize influencers in a structured database - Prepare influencer and media briefings using templates and best practices - Support partnership development and assist with deal tracking and follow-up

  • Junior ESG Consultant at Newtone
    Mar 2024 - Feb 2025 Β· 1 yr

    As part of the newly established ESG team at Newtone, I worked with SMEs to guide them in adopting ESG strategies tailored to their business models and industry requirements. My role involved staying up-to-date with evolving legislation and collaborating across departments to launch and promote our services effectively: - Assist SMEs in integrating ESG frameworks, ensuring compliance with current and upcoming regulations like CSRD, CBAM, and EUDR. - Analyze clients' business models and industry landscapes to develop customized ESG strategies that align with their operational needs and long-term goals. - Conduct research on relevant ESG laws and market trends to ensure our strategies are forward-thinking and compliant with future standards. Beside my classic job in Junior ESG Consultant, I participated in side projects aimed at enhancing the overall ESG consulting service offering, from content creation to product design: - Collaborate with the marketing team to create content for service campaigns, including blog posts and promotional materials. - Support the marketing department by designing and executing marketing strategies to promote ESG services to our target audience (external and internal) - Utilize UX design principles and tools to develop tailored products and services for clients, ensuring a seamless and effective user experience.

  • Travel at Career Break
    Jun 2022 - Jan 2023 Β· 8 mos

    A cultural journey across South America

  • Assistant Producer at Global Production Center LTD
    Apr 2022 - May 2022 Β· 2 mos

    Assistant of the Production line for an advertisement Role: General production management: Dealing with the technical aspects of a shoot, coordinating the logistics and administrative procedures that a shoot requires Tasks: - Production administration: editing of documents, management of mail, producer's schedules, management of the company's personnel movements, taking care of contracts, and filming requests. Managing relations with suppliers for the purchase and rental of filming equipment. Communication with the client about the needs for the smooth running of the project - Financial management of the project: preparation of the provisional budget, monitoring of expenditure, negotiation of estimates, preparation of files - During the shooting: taking care of logistics during the shooting, responding to unforeseen events (delays, forgotten equipment, weather problems...)