Brussels Metropolitan Area
After studying International management at the International business School (ICHEC) in Brussels during 5 years, I directly began working at L'Oréal as Trade marketer on all L'Oréal Luxe brands. During these 2 fascinating years, I was a part of the success of some crucial launches and of some very interesting brand acquisitions within the L'Oréal Luxe portfolio. As from May 2014, I took the responsibility as Product Manager on 3 strategic brands for the Benelux structure. Currently being responsible of the entire TOM FORD BEAUTY brand within the BNLX at Estée Lauder Companies.
End responsible for the BNL Department Stores account (INNO and De Bijenkorf). Managing key account team. Responsible for developing retailer strategy, building retailer partnership, client P&L management, turnover planning and lead commercial negotiations.
Responsible of the development of all the L'Oréal Luxe brands (Lancôme, Armani, YSL, ...) through on- & offline activations within the selective distribution of the BeLux market through a brand / consumer and category vision.µ > Collect, develop insights and build global plans > Retail activation leader (results, budget and team) > Internal coordination role > Negotiations
Marketing Manager on Giorgio Armani and Viktor&Rolf for the Benelux. - Plan and implent the media plans in collaboration with the media agencies having in focus a digital acceleration focus and in collaboration with our PR manager. - Translate the global international strategy and the brands within the Benelux respecting the brand DNA, guidelines and retailer's specifities. - Manage a team of 3 persons. - Collaborate with the other departments in order to align on the brand strategy and action plans (logistics, finance, field, commerce, training, ...)
Responsible of the TOM FORD beauty brand within the BNLX which includes the underneath key responsabilities: - Key Account manager: all commercial aspects of the brand (sell-in, sell-out, MS, ranking, stock, ...) - Marketing manager (forecasts, implement launches, 360° support on entire catalogue, media, PR, merchandising, ...) - P&L of entire brand - Supervising and help managing the Tom Ford field staff (15 FTE's)
Product Manager on 3 strategic fragrance brands: Ralph Lauren, Viktor&Rolf and Maison Martin Margiela, all having different distribution strategies within the BeNeLux market. Responsabilities: 1/ Develop the brands within the Benelux market and increase their sales by different leverages as launches, trade marketing, promotions, media, ... to contribute towards brand growth. 2/ Lead the marketing strategy and implement it with all departments: commerce, trade marketing, logistics, finance, field members, ... 3/ Define, respect and track budget. 4/ Respect and adjust the demand planning. Responsible of the forcast accuracy.
Establish and implement an annual trade marketing plan for the global brand portfolio of L'Oréal Luxe in Belgium and Luxemburg (Giorgio Armani, Lancôme, Yves Saint Laurent, Clarisonic, Diesel, ...) Responsabilities: 1/ Increase company sales by generating specific activities for retailers through leveraging global brand positioning towards many different external actors (consumers, retailers, BA's, ...) but also towards internal departments (commercial teams, field persons, logistics, marketing, finance, ...) 2/ Lead the translation and execution of the marketing strategy into impactful retailer programs. 3/ Establish, respect and track the budget. 4/ Forcast and logistics accuracy.