Paris, Île-de-France, France
Reporting to the Chief Activation Officer of L'Oréal Professional Products Division, I am leading a dynamic intersection of Strategic Marketing, Transformation, and Digital initiatives. This role is pivotal in accelerating overall business performance, fostering cross-functional collaboration, and spearheading global strategic endeavors across our marketing development teams, countries, and zones. Key Responsibilities: Strategic Marketing & Growth Plan Development: - Transforming and optimizing the collaboration frameworks between International Marketing Development, Strategic Countries, and Zones. - Co-creating robust and actionable brand strategies and comprehensive growth plans (covering Y+1, Y+2, and Y+3 horizons). - Developing "plug-and-play" Go-to-Market strategies, streamlining the journey from marketing concept to sales execution. Digital Strategy Optimization: - Co-building the optimization of digital strategies: media planning, content optimization, and Advocacy & Influence integration (A&I). - Ensuring the creation of business-based, high-performing digital content that is both engaging and aligned with current social trends and consumer behaviors. Operational Excellence & Project Delivery: - Maintaining an obsessive focus on the relevance, scalability, and on-time delivery of all projects and initiatives brought to market. - Implementing best practices to ensure efficiency and effectiveness across all strategic and digital transformation efforts. Core Focus Areas: - Global Performance Acceleration: Driving measurable improvements in key business metrics through strategic interventions. - Cross-Functional Collaboration: Building bridges and fostering synergy between diverse teams and regions. - Digital Innovation: Leveraging digital tools, data and insights to create competitive advantages. Strategic Planning: Crafting forward-looking plans that ensure sustainable growth.
Marketing Director at L'Oréal Professional Products Division - Building the global marketing & business strategy for L'Oréal International Distribution (LID) for our export territories (SSA, DOMTOM, MENA) - Strategic planning and alignment for our 2 Sub-Saharan Africa subsidiaries - South Africa & Kenya - Expanding our brands' international footprint via whitespace expansion (North Asia, Europe, MENA, LATAM) Building 3 year plans for each zone, supporting local needs & specificities. Omnichannel launch management, sales projections & sales presentation. Developing 360 campaigns: Media, gifting & sampling, B&M, online, ecom, social, (online) merchandising). Budget & Team (3) management, MANCOM member. - L'Oréal Professionnel Paris - Kérastase - Mizani - Pureology - Redken - Shu Uemura
Senior Marketing Manager at L'Oréal Professional Products Division - L'Oréal Professionnel Paris - Kerastase - Mizani for L'Oréal International Distribution (LID) on the Sub-Saharan Africa zone
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