New York, New York, United States
Brand strategist. Marketing strategist. Brand & marketing consultant. Digital strategist. Content creator. Advertising copywriter and creative director. I focus on marketing effectiveness. I help clients create and optimize brands and marketing strategies for maximal outcomes. Experience across multiple industries, including automotive, airline, financial services, technology, apparel, energy, and professional services – asset management, law, private markets. I have managed teams of 100+ and worked in small groups. Experience in London and New York.
Brand strategy. Marketing strategy. Content strategy. Copywriting. Developed proprietary frameworks and tools, building on the work of leading industry thinkers and high-quality research. Decades of experience across a wide range of industry verticals. Deep experience in professional services including law, asset management, private equity, private credit and consulting. Harnessing AI for effectiveness, as well as efficiency.
The Idea explores how the worlds of advertising and marketing shape our lives. We talk to industry leading strategists and creatives to get an insider view of the world’s leading brands. Going topic by topic, we explore how commercial creative thinking is done, how it is changing and how it affects all of us. We dive into the big ideas at the heart of successful brands and discuss how they can change our view of the world.
- Leader of the creative, strategy and UX teams at Roar - Responsible for 30+ LOBs from JP Morgan Chase ranging from Private Bank and credit cards to Beyoncé tour sponsorship - Ad Age selected our Arby’s work as one of 2015’s 10 best campaigns. - Seven pitch wins in two years.
- Leader of the Strategic and Creative output of Wunderman New York and N.A., helping to grow global revenue from $750 million to $1 billion - Ad Age rated Wunderman #1 Digital network in 2012 and 2013, and #1 in Mobile, 2013 - I led integration between Y&R and Wunderman on multi-channel campaigns - I managed a multi-discipline team of up to 150 Strategists, Creatives and UX experts to create award-winning digital, social and brand campaigns. - I led winning pitch teams for clients as diverse as Dell, Nationwide Insurance, Abbott, Citi, United Airlines and Land Rover - Global Creative Director for Dell across 20 markets with $1 billion media spend - Member of the Wunderman Global Creative Council, the Wunderman New York Agency management group and the Wunderman Global Leadership Board.
- I built and led a Creative Department that produced some of the most successful digital and direct creative work in London in the early years of the new millennium - #2 Creative Agency in the World 2003 'The Won Report' - Agency of the Year 2003 'Marketing' - Over 80 Creative awards won including 8 Cannes Lions - Led multiple pitch winning teams - Played active role in the creative community through Award Juries - DMA, D&AD, Campaign - Trade press articles