United Kingdom
I founded DEEPR Brand Exploration because I believe that in a crowded global cost-centric marketplace, ownable, robust differentiation and distinctiveness most authentically comes from your 'Positive Purpose', with the power to connect sustainably long-term and become brand love. DEEPR offers Positive Purpose brands marketing and business strategy, fractional and Interim CMO services, and marketing step-change management. We help find the upside inherent in their brand, transitioning into, or being founded in, their own clearly differentiated space. My keen interest, and DEEPR's mission, is to support clients in finding and leveraging their social impact for good, for their own business, for people and for the planet. I believe the best way to connect is to bring joy and pleasurable utility to people's lives. This can lead to a wholly ownable distinctive differentiation to cut through amongst the global clutter. Together we discover how your brand make lives better and can sustainably profit from it. To achieve this, DEEPR works at the cross section of ideology, strategy and practitioner experience, together with AI, customer insight and your organisational capacity, systems and teams capabilities. To gain this perspective, I've personally worked on brand strategy, marketing communications and project management for over 300 brands. These range from global market leaders such as Coca Cola, Diageo, IBM, Samsung, Volvo, Metlife Alico and RSA, to go-to market plans for start-ups keen to apply big brand and challenger experience without the overhead, passionate to find and better articulate their purpose. For over 30 years I've worked holistically and omni-channel with a 'T-shaped' business outcome perspective, at discipline specialist and generalist agencies, client-side, government and in-house, meaning that I know what works and delivers tangible business results. Further, with 15 years Middle East, Africa and European experience, I am able to help global companies orientate for success in these regions and local companies build a better brand, so that they can scale their presence internationally. Go DEEPR, to go FARTHR, for LONGR. Holistic Business Outcome Orientated Strategy built on an ownable articulated, connecting Positive Purpose, backed by step-change marketing management fractional CMO services. Tailormade Communications Campaigns | Brand Experience | Digital | PR | Social | Content | Sponsorship | Activation | Events
It’s getting harder for brands to stand out and be remembered. Features and benefits can be copied. In the rush to digital performance there’s no focus on building brand love which protects your brand. Brand love gives an 86% price premium, 3x word of mouth whilst since the pandemic 75% of people change brands. People crave authentic relationships and validation. They choose brands that fit with their lives, their aspirations, their values, their causes and those that make them feel good about themselves. Buying into brands that help show the world who they are (or want to be). DEEPR creates brand love by helping brands find and use their deepest, most emotional, empowering and joyful differentiation that mirrors and connects with your consumers. We call this Positive Purpose. Discover how to create a DEEPR need & love for your brand
I am a freelance Marketing Director, who has freelanced for marketing and communication agencies, management consultancies, government, NGOs and client-side businesses including leisure organisations. I have been parachuted in (almost literally) to assist teams in international locations, quickly identifying what needs to be done and the right approach. I offer full brand creation, brand planning, market research, public relations, full marketing mix strategic planning, creative concepts, team leadership and financial management. I can also write copy and manage creative design. * International PR & comms for an environmental organisation * Brand strategy for a B-Corps assessing company * Interim CMO for an e-commerce B2B website with architecture & launch go to market activation * Interim CMO for an event company with communication strategy & marcoms * Scripts for corporate videos * Brand strategy for the regional launch of a global TV channel * Brand architecture and positioning for a design agency * Brand strategy & rebrand of a high performing school * Brand & marketing strategy for a big sporting event
Marketing Lead for the intergovernmental Digital Cooperation Organization's Digital Prosperity Awards at HQ Worldwide Shows. The DPA is designed to recognize and celebrate digital initiatives and innovators worldwide and in particular from its 13 Member States. Leading marketing strategy and overseeing the development and rollout of a multimillion SAR digital advertising and global PR drive, plus digital ecosphere research profiling of 6 Member States that inform a tailormade direct marketing push to public, private and civil society sectors, in order to drive awareness and award entries worldwide. Creating Content to attract entries for Digital Innovation, Digital Transformation and Empowering Society pillars with awards covering Disruptive Technology Solutions, Decision Making, Cooperation, Ethics and Environment.
Brands and marketing have the power to do good - and for this to drive real brand love and sales. Marketing can connect with people and their passions - giving them content and participation so needed, easy, personal, profound, joyous... so UPLIFTING that it gives their lives colour and meaning. Because of this I co-founded The UP Agency, a new agency delivering Uplifting Creativity, headquartered in Dubai. We offer full-service marketing, ideation and innovation services, including white labeled or in-house strategic, creative and marketing management. Our core specialties are in strategic planning, creativity & performance marketing. Our unique perspective is designed to help brands engage authentically and meaningfully with consumers in a post-digital world via the power of uplifting creativity.
Contract role responsible for all marketing for Al Ain Zoo, Sheikh Zayed Desert Learning Centre and other ZAPIA government projects. Seconded in from a Management Consultancy role to be (Acting) Marketing Director on the senior management team covering Marketing, Sales, Events & Communications. Asked to stay on to upskill the Marcoms team and drive forward a change management program to take the brand to national and international audiences in cause related marketing as Senior Marketing Manager. * Proud we raised social media fans from 3,500 to over 85,000 * Prepared launch plans for the Sheikh Zayed Desert Learning Centre, world's biggest man-made safari to national and international audiences and new zones & exhibits such as the UAE World Deserts, Palm Garden, Cheetah Run and Children's Discovery Zone * Hosted the World Aquarium and Zoological Association (WAZA) and Conservation Breeding & Specialist Group Global Annual Conferences