New York, New York, United States
iota is the first Nutritional Bodycare brand. 24 essential vitamins, superfood nutrients, minerals, actives & prebiotics for better glow and wellbeing.
Responsible for developing content strategy to support editorial decision making and execution. Create and manage the content calendar, planning process, and execution across all P&L platforms (e-commerce, social media, events). Define content KPIs and adjust strategy based on metrics and trends. Additionally spearhead brand partnership strategy and special projects.
Promoted to oversee content strategy across all brand communication channels (print, digital, social) while ensuring consistent voice, tone, and messaging. Led content teams in developing compelling stories and copy for all product categories. Worked with stakeholders and internal teams (creative, merchandising, digital sales, PR) to ensure content remained on-brand and supported key business goals. Managed copy guidelines to maintain cohesive branding across all consumer and representative touch points. Guided the integration of new product launches, events, and partnerships into the brand experience and social presence. Defined and reinvented ownable themes, messaging, narratives, campaigns, and brand experiences as necessary. Additionally worked with strategy, digital, and seller communication teams to drive efficiency and effectiveness of recruitment and lead generation processes.
Developed branded content for Avon North America’s consumer-facing digital channels (social media, video, rich media, Facebook Live events, Instagram stories, blog) and the e-commerce website. Responsible for setting digital content strategy, voice, and aesthetic across all social channels, reaching over 2M followers. Partnered with internal teams to elevate new product launches and maintain consistent branding across social media. Worked closely with marketing to streamline content for use in newsletters, email campaigns, paid advertising, and internal sales tools. Maintained the content budget and hired outside freelancers, production services, and video/photography staff. Responsible for maintaining the editorial calendar, monitoring content performance, and adjusting strategy as needed.
Oversaw content creation and editing for the print and online versions of a national lifestyle publication. Produced multiple stories daily focusing on fashion and beauty topics for the Stylish vertical. Conceptualized, researched, and wrote articles and spreads for the print book, and developed seasonal style packages for special segments (Makeover Issues, Hollywood’s Best Dressed). Reviewed and edited content from junior team members. Ensured content was search/keyword optimized, and monitored digital performance. Additionally, hosted and wrote on-camera style segments for the brand’s social media platforms.
Developed content for beauty, fashion, and lifestyle publications and media clients including Time Out New York, The Huffington Post, Domain Integrated, thefashionspot.com, and newbeauty.com. Worked with brands to strategize and plan launch events in partnership with top-tier beauty, fashion, and lifestyle PR firms. Ensured each brand’s messaging aligned with their overall editorial and digital/social media strategies.