Melbourne, Victoria, Australia
“People don’t care how much you know until they know how much you care.” – Theodore Roosevelt I am an accomplished and strategic account and event management leader with extensive international experience in relationship management, marketing, branding and events. I have worked in the high pressure, high profile tennis tournament circuit for more than 20 years to deliver world class experiences for the players and entourage. I have effectively managed and inspired multi-cultural teams in different locations. I speak five languages and have lived in seven countries (Malaysia, Singapore, the US, Germany, Spain, China and Australia). My culturally diverse experience enables me to bring unique insights to any role. Skills: • Creative yet analytical solutions-based thinking that enhances client experience while meeting organisational objectives • Relationship building skills that lead to meaningful trust-based connections with clients and staff • Clear thinking and impact-based approach to planning and execution • Focus on inspiring and developing people resulting in high performing and highly engaged teams • Ability to anticipate, pre-empt and manage complex projects and teams in high pressure situations to deliver excellent service and flawless execution
Responsible for relationship building with the playing group through their experience and interactions at our events and throughout the year, with a focus on earning their trust and enhancing the AO/TA brand. The goal is to drive greater player engagement, richer content opportunities and solidify the AO as the world’s most player-centric Grand Slam.
• Create and develop new initiatives to be the leader in the player experience with the goal of making it the players’ favourite Grand Slam and implement these effectively • Consult on special projects to manage the player experience like Laver Cup, Indian Wells ATP 1000, Shanghai ATP 1000, Zhuhai WTA Elite Trophy • Recognised for delivering outstanding service by top international tennis professionals and industry leaders • Part of team that successfully managed and delivered AO 2021 during a pandemic under challenging circumstances • Work closely with the CEO to manage a AUD80+M budget to lead player relations and player-related services for the Australian Open (AO), including managing a team of 50 during the event
• Work closely with the CEO managing a AUD33M budget (2014) to reshape the player experience to a world class level for the Australian Open (AO), including managing a team of 30 during the event
Specialised in delivering all aspects of player and VIP experience and services • Roland Garros, Paris, France (Player Services team 2006-2012) • Shanghai ATP Finals (2005-2008) & Masters 1000, China (Tournament of the Year voted by the Players 2009-2013) • Valencia ATP 500, Spain (2008-2009) • Chennai ATP 250, India (2006-2012) • Kuala Lumpur ATP 250, Malaysia (2009)
• Joined a growing Shanghai team to build a pipeline of new accounts in sports segment as interest in the sport grew in China
• Led the Marketing and Events for three new F&B venues including corporate events, strategic partnerships, sponsorships, media relations and the membership program
• Responsible for overall delivery of corporate events (e.g. F1-ING-Renault, A1GP, Virgin Atlantic), PR and promotions and membership programs, leading to increase of 37% in VIP members • Developed and implemented a strategic marketing plan to increase club, restaurant and event revenue by 22%. Restructured marketing team and reduced team costs by 40% • Created effective brand promotion within marketplace resulting in Attica winning various “Best Club of the Year” awards in 2007
• Responsible for player services, government relations, VIP liaison and sponsorships • Developed a multi-channel strategic marketing and PR plan involving local tennis clubs, including “Programa Motivacion” involving 5,000 kids which saw an annual increase of 15% in participants and led to a nationwide rollout
• Managed international marketing and brand development for seven countries • Lead account management for this major snacks producer