Monika Thorne

Global Marketing Director | Founder | NED | ex-P&G

Zug, Zug, Switzerland

About

Global Marketing Director at Shell and Non Executive Director to Formeds, a clean formula supplement brand - part of Novastone Capital portfolio, Swiss search fund. Previously Marketing and Product Development Director Tolpa (CMO) working under Private Equity, Head of Global Marketing at Dictador rum, Head of Beauty at Galenica AG, Swiss consumer healthcare company (3.7bn CHF turnover) and Global/Regional Marketing Manager for Skin and Hair brands at Procter & Gamble. Specialties: Leadership, Team Building, Team Restructuring, Beauty, Innovation, Strategic portfolio management, Brand expansion, Innovative approaches to marketing, Digital marketing and New marketing models. Fluent in English, German and Polish, communicative French.

Experience

  • Global Marketing Director at Shell
    Nov 2022 - Present · 3 yrs 8 mos

    Global Marketing Director Employer Branding and Talent Attraction at Shell. Managing Shell marketing activities in 14 countries across 4 continents. Responsible for Shell marketing strategy, marketing plans and target delivery. Leading a global Team of 12 experienced Marketing Managers.

  • Non Executive Director at formeds
    Jul 2023 - Jun 2025 · 2 yrs

    Non executive Director to a leading clean formula supplement brand, Formeds. The brand successfully exited to Enterprise Investors, one of the top CEE private equity funds.

  • Marketing and Product Development Director (CMO) at Torf Corporation Sp. z o.o.
    Sep 2020 - Jun 2022 · 1 yr 10 mos

    Torf Corporation is a private equity owned company with a portfolio of beauty brands. It houses Tolpa skincare, ON oral care and private label business (e.g. Cien, BeBeauty). Responsible for: • Development of company marketing strategy • Brand communication: digital, social, influencer, education, content • Product portfolio strategy • Innovation pipeline - from ideas to implementation • Team restructuring, development and coaching (20+ people) • Brand internationalisation • KPIs: EBITDA, market share, brand awareness

  • Head Of Global Marketing at Dictador Rum
    Nov 2019 - Feb 2021 · 1 yr 4 mos

    Created the finest rum experience and led the authentic aged rum category in collectability and investment potential. My most important project was the groundbreaking collaboration Dictador LALIQUE which has re-defined the global rum category. Launched at Sotheby's and priced at 30'000GBP, Dictador Generations became the second most expensive rum bottle ever sold. Dictador was voted 'Top 10 Trending' rum brands of 2020 in the global ranking by Drinks International.

  • Founder and Manager of Ratanowy Hamak - First in Krakow Filipino Massage Spa at Ratanowy Hamak
    Oct 2018 - Sep 2020 · 2 yrs

    Founder of Ratanowy Hamak Spa, one of the Top 10 Spas on TripAdvisor in Krakow. The Ratanowy Hamak Spa is a special place. A haven where you can slow down, catch your breath, and be revitalized by indulging in our deeply relaxing Filipino massage techniques. ratanowyhamak.pl