Portugal
Fractional CMO & CEO at BISCUITS.MARKETING - 36 projects implemented over 6 years Active in the ecosystem of technology companies exchanging knowledge and experience, regularly meeting at business events; Websummit, TOA Conference, Future of AI, and cooperating in joint IT projects. Led cross-functional teams to develop and execute innovative B2B marketing strategies.
Fractional CMO services for B2B businesses in IT & startups. Author of the Report Marketing in IT in 2021. Member of ITCorner - the ecosystem of technology companies exchanging knowledge and experience, regularly meeting at business events; Websummit, TOA Conference, Future of AI, and cooperating in joint IT projects. Led cross-functional teams to develop and execute innovative B2B marketing strategies.
Creation and implementation of Marketing Strategy based on knowledge sharing about the React Native ecosystem directly from the people behind it. Promoting core contributors and owners of the Open Source libraries as they talk about innovative projects, current and future trends, most common challenges in web and mobile development. Collaborated with sales teams to align marketing efforts with business goals, resulting in improved lead generation and conversion rates. Conducted market research to identify trends and opportunities. ● Building the marketing team of 3 people and cooperation with the technical department to implement marketing strategy based on martech content for react native developers. ● Managed end-to-end marketing performance campaigns for ReactNativeConf (Twitter & LinkedIn) - registered 500 global participants - ReactNative developers ● Developed the Callstack YouTube channel, featuring podcasts, meet-up videos, and React Native Conference content, achieving a 350% growth in viewership over the year by integrating 2 channels into 1 ● Leading the successful launch of new products and services - Open Source projects for RN Apps ● Coordinated participation in industry trade shows and events, enhancing brand presence via ReactNative Conf and cultivating valuable partnerships at European Meetups.
As a Strategic Global Marketing Leader I was responsible to develop global product and market strategies that result in products on compelling differentiation at right price level, achieving profitable sales and market growth and meeting global market requirements. I developed the strategies for understanding and structuring the market landscape: customers, competition, technology trends, macro-environment, industry environment evolution. ● Managing a team of Product Marketing Managers in Poland and Germany. ● Strategic Insight: Demonstrated a deep understanding of key accounts and priorities, contributing to a 8% increase in customer retention and expansion within existing accounts at SalesForce CRM. ● Business Growth: driving pipeline development, with a direct influence on a 14% growth in total contract value. ● Realized long-term penetration of product portfolio, while preparing for successful investments in future products and services. ● Developed tactical plans per geographic market to meet the local customers’ needs, drived penetration of available technologies and secure targeted share of market.
For two years, I coordinated a project to roll out a product from India to the U.S. market, ensuring a smooth transition between the production, logistics and marketing stages. I developed a detailed roadmap that took into account the specific requirements of both markets, and effectively managed teams in different time zones to achieve project goals. As a result, the product was successfully launched in the US market, contributing to a significant increase in sales and brand recognition. The project resulted in my promotion to Global Marketing Leader. ● Cross-Functional Collaboration: Collaborated seamlessly with marketing and key stakeholders, driving the execution of programs that aligned with business goals and resulted in increase of market share in US market by 5% ● Implemented customer feedback initiatives, resulting in a 18% improvement in customer satisfaction scores