Poznań, Wielkopolskie, Poland
25- letnie doświadczenie jako wykładowca, trener w zakresie kształcenia kadr menadżerskich. Autorka ponad 150 publikacji z zakresu zarządzania. Prowadzi szkolenia w zakresie marketingu usług, zarządzania jakością, auditu wewnętrznego, sztuki prezentacji. Ponad 20 tys. godzin w zakresie kształcenia - szkolenia, doradztwo. 25 years of experience as a lecturer, trainer in training managerial staff. Author of over 200 publications in the field of management. He conducts training in the field of service marketing, quality management, internal audit and the art of presentation. Over 20 thousand hours in the field of education - training, consulting.
150 publications, scientific scholarships: Massachusetts, Warwick School of Business, Uniweversitet Karslstadt, participation in scientific projects, numerous scientific studies prepared, promoter of over 500 bachelor, master, diploma theses, participant of over 100 training projects for medical staff, member of the board of the Polish Economic Society , a branch in Poznań, editor-in-chief of Przegląd Gospodarczy, head of the Postgraduate Study in Healthcare Management, health care manager. Author of quality implementation projects for medical entities.
Consultant in the field of implementing quality systems in healthcare, Head of Postgraduate Studies in healthcare management, Manager in healthcare at the Poznań University of Economics, Trainer in training: the art of presentation; Service marketing, quality management systems
During my studies, I chose the specialty of trade and marketing, deciding as a consequence to a Master's seminar led by prof. dr hab. Henryk Mruk. Master's thesis entitled I defended consumer behavior on the pharmaceutical market in 1995. The reviewer of the work was prof. dr hab. Janusz Piasny. The effect of contemporary interests was the first scientific article prepared in the monograph Pharmaceutical Marketing (edited by Henryk Mruk), entitled: Behaviors of pharmaceutical buyers and their segmentation - research results. The gradual development of my scientific career and obtaining subsequent scientific degrees contributed to the evolution of my interests. For this reason, two stages can be distinguished in the course of my scientific career. The first stage covers the years 1995-2000, when I dealt mainly with issues related to the concept of marketing of medical services. During this period, I tried to verify to what extent marketing solutions can be used in healthcare facilities. The change of interests, from the pharmaceutical market to the medical services market, was related to my stay in the USA in 1995 at the University of Massachusetts, courtesy of prof. dr hab. Bolesław Mikołajczak. The monograph published in 2000, Marketing of medical services, by the Legal and Economic Publishing House INFOR in Warsaw became the fruit of observation of American hospitals and conducted literature studies. The second stage of my professional career began in 2000, when I became interested in the issues of quality management in Polish hospitals. . I obtained the degree of doctor of economics on April 4, 2003. In the years 2003-2013 I continued works related to the use of quality management methods in the operation of health care facilities. In 2013, I defended my habilitation thesis entitled Reorientation in the management of a transformed medicinal entity.