Madrid, Community of Madrid, Spain
Marketing Manager with 10+ years of experience in Cybersecurity, SaaS, Tech, and Automotive Industries. My diverse background, including a successful gymnastics career, has shaped my discipline, determination, and results-driven approach. Known for creative thinking and staying ahead of trends, I lead marketing strategies that drive growth and align with company goals. Recognized as 'Top Field Marketing Manager of the Year' in 2019 and 2020, I’m passionate about delivering innovation and excellence in every project.
In charge of building Channel Marketing Programmes to activate the EMEA partner community in order to support and scale partner led demand generation as part of the wider EMEA Channel Marketing strategy. My key responsibilities include: • Building and drive compelling joint marketing activities with focus key EMEA partners to drive lead generation and pipeline programs; • Collaborating with Marketing and Channel Sales to manage EMEA partner projects: region- and partner-specific strategies, including support / participation in local shows and events, serving as the business product and programme expert; • Enhancing the development of existing relationships in a select number of focus partners; • Measuring, analysing and reporting on channel pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment; • Partnering with the customer advocacy team to grow the pipeline of public customer references for EMEA via the channel; • Working closely with local CAMs & FMM to encourage partner marketing enablement and utilisation of various marketing tools;
Accountable for overseeing comprehensive new customer acquisition marketing initiatives within the EMEA SaaS Business, my role involved: • Collaborating closely with Regional Directors, Sales, and Product teams to strategize and roadmap the trajectory of strategic growth. • Formulating short- and long-term strategies in collaboration with key Partners to sustain competitive advantages within the SaaS Solutions Ecosystem. • Planning, designing, and executing impactful demand marketing campaigns that align with the Go-To-Market (GTM) strategy and contribute to the development of a robust pipeline. • Tracking and reporting on campaign results to enhance overall business performance.
‘’CMO’’ of the Nothern Europe Region, working closely with the Sales Team to understand their targets, key accounts, pipeline coverage, areas of focus, and focus channel partners on determining the optimal mix of marketing activities to deliver results for the region. Activities ran include: •Partnering with regional sales leaders to establish marketing priorities aligned to both corporate objectives and local needs •Developing shared pipeline forecasts with sales based on a solid understanding of the contributions of various marketing tactics executed by both field and corporate teams •Collaborating with channel partners to build joint marketing programs and increase partner-sourced contribution to the business •Managing the regional NEUR budget to create a quarterly marketing investment plan for the region •Ensuring that all leads generated in the region are assigned appropriately and receive timely follow up •Providing regional support for the PR strategy that is developed by corporate and executed by local agencies •Owning data - measuring, analysing and reporting on marketing activities to understand the contribution to pipeline and to evaluate marketing effectiveness/return on investment
• Spearheading the development of the marketing strategy and go-to-market plan for a recently introduced software solution. • Orchestrating and implementing comprehensive Marketing Programs on a global scale, encompassing partner events, trade shows, customer briefings, and webinars. • Conducting rigorous forecasting, measurement, and analysis of the impact of these programs on sales cycles. • Regularly producing detailed weekly reports and dashboards to effectively communicate and showcase the success of marketing campaigns. • Collaborating with a distributed technical team to actively contribute to the creation of new and compelling content.
Responsible for the overall planning, assembly, in theatre execution and results of demand generation efforts for industry-based initiatives: ● Managing marketing campaigns and programs end-to-end activities aimed at creating demand and pipeline. ● Monitoring and tracking program results using analytical and reporting capabilities to measure the performance of the campaigns ● Working closely with Inside & Field Sales, Security Architects and Field Marketing to ensure joint execution and successful follow up on campaigns
Supporting EMEA Field Marketers and Program Managers to execute activities in the region with a combination of the following duties ● Organisation and coordination of trade shows, webinars and other lead generation programs ● eMarketing support: developing HTML Emails, micro-sites and landing pages ● Standardising, cleansing and uploading lists gathered from local events and other sources ● Facilitating budget tracking for all Marketing activities
Developing and managing overall Marketing campaigns ● Creation, coordination and execution of the print and online communication plans ● Ensuring the consistency of sales messaging, internal and external communication ● Measuring and evaluating campaign effectiveness ● Monitor and control budget spend ● Main contact for dealing with Aggreko third parties (Advertising agencies) ● Looking for specific Press Release opportunities ● Organize desk research for the Central & Eastern Europe Competition Review
As a part of the In Store Marketing Team, I performed the following tasks: ● Assisting in the creation of the monthly catalogue (product selection, theme, managing cooperation with Chefs from Top Chef Romania TV Show for food recipes) ● Planning the promotional campaign for the first frozen food store in Romania (AB Cool Food) ● Placement and monitoring of In Store shelf products & promotions ● Reporting results concerning the level of effectiveness of PR Campaigns by activity type, store and market category ● Constantly monitoring competitor activity and customer reaction