Singapore
Passionate real estate specialists
* Maximised opportunities in Singapore market through sourcing of lodging inventory effectively and building commercial relationship with key decision makers from hotels * Provided marketing opportunities through SPP (Strategic Preferred Partnership) campaign to key accounts (Existing and new hotel partners / Global chains / Hotel management company) and suggested long-term activity goals by monitoring, evaluating and reporting individual accounts on the progress based on data and reports to achieve, monthly, quarterly and annual targets in both volume and revenue * Acted as a project leader for ‘Margin Channel Implementation- BAR connectivity with Channel manager ’ for the lodging business, identifying innovations, developments and leaded the sourcing team to successful roll out with: - PPHG ( Pan Pacific Hotel Group- 5 properties in Singapore) - MNC ( Millennium Hotels and Resorts - 5 properties in Singapore) - Marina Bay Sands - Starwood Group (5 properties in Singapore) * Engaged with commercial training team, Area Sourcing manager and APAC Commercial Trainer to educate team in Indonesia and a new starter in Singapore team in order for them to understand complex topic of negotiation and how best to approach our key hotel partners. .
* Generated revenue and/or acquisition goals through efficient inventory management, negotiation of special offers/promotion on rates, securing market deals and dynamic rate plans based on market demand: - ’ Lotte Hotel’- Achieved 87% growth in room nights and 84% increase in revenue in 2014 (YOY) : Launched Minimum nights offer and Early bird promotion, mainly targeting long haul markets such as Middle East / Europe - ‘Westin Chosun’ –Achieved more than double the production in room nights and 77% increase in revenue in 2014 (YOY) by executing special regional rate plans such as ‘5% off’ for Hong Kong, Taiwan and China markets and ‘10% off for Middle east, Turkey and Russia markets ‘respectively on top of Worldwide contract rates * Developed and built strong partner relationships by offering customised strategic action plans based on data analysis and market trends to optimise partner hotels in the GTA market position * Analysed market trends, performance review by monthly /quarterly at the property level, and competitor activities to deliver feedback to top producing hotel partners on ways to increase production * Identified competitors in each destination and gained understanding of their: - Volume into the market, advertising or marketing methods, top source markets , core product, revenue management or pricing techniques, technological capabilities from both consumer and suppliers point of view
• Took full responsibility for in-house VIP’s (current and former prime ministers, presidents, CEOs from global corporation, royal families and government officials) ensuring above satisfactory stay • Led liaison services between clients and different departments of the hotel in terms of rooms and organizing protocol (3 G20 countries participating in the ‘G20 Seoul Summit 2010’, 5 G20 countries participating in the ‘Nuclear Security Summit Seoul 2012’) • Selected as a customer profile key account manager - controlled and updated VIP’s personal information and preference data to provide exclusive service and reported directly to executive members • Initiated and redesigned guest recognition system to differentiate our service quality from competitors, leading to a 15% increase in customer satisfaction and received 5 thanks letter monthly on average • Participated as a key member in various strategic T/F projects: - F&B budget reduction project for ‘Executive Floor Lounge’: decreased remaining food in lounge by 30% in 3 months through identifying areas of inefficiencies for waste of resources during breakfast & happy hour, analyzing ERP and forecasting number of daily customers - VVIP amenity arrangement project for ‘Nuclear Security Summit Seoul 2012’: customized welcome flowers with the colors of national flag, name engraving service on bath-robs and pillows, and prepared gifts of Korean tradition tea pot which resulted in positive written feedback from embassies - In-room check out procedure project for VIPs: Implemented new ‘check out platforms’ by adopting new devices such as portable credit card reader and tablet PC resulting in an improved and accurate c/o, enhanced farewell process which eventually lead to increase 4.5 (out of 5) in C.S.I.