New York City Metropolitan Area
Hi, I'm Monica! I’m a Senior Analyst in Learning & Development within Digital Advertising Operations at Paramount Global, where I focus on building training programs, mentoring early-career talent, and helping teams identify and optimize business processes in a fast-paced digital media environment. In addition to learning and development, my roles have allowed me to build strong project management experience—collaborating across teams, managing initiatives from concept through execution, and ensuring programs are delivered effectively at scale. While my professional background has been rooted in digital advertising, I’m excited to explore opportunities across other industries where I can apply my strengths in training, mentorship, and project management to help teams grow and organizations operate more effectively. I enjoy connecting with professionals across industries and learning from different perspectives, so feel free to reach out if you'd like to connect!
- Leads and supports the onboarding and technical training of Digital Ad Sales Associates through Paramount’s Digital Ad Sales Immersion Program, facilitating both new hire integration and Linear-to-Digital transition initiatives. - Contributes to the ongoing development, optimization, and implementation of new business systems and processes within the Ad Sales Operations department to enhance efficiency and scalability. - Develops comprehensive documentation and WorkRamp training materials to ensure clear, consistent, and effective communication of system workflows and operational procedures. - Conducts quality assurance reviews of Sales Associates’ work to verify accuracy, maintain data integrity, and minimize processing delays. - Provides daily operational and technical support to Sales Associates and cross-functional teams, troubleshooting system issues, addressing workflow inquiries, and assisting with Paramount Digital Campaign execution.
- Provides first level systems support to the Ad Sales and Ad Ops. team inc. Sales Associates - Conducts and assists in systems and foundational trainings for new hire Sales Associates (national & Direct Response), BET planners, Sponsorship Analysts, Digital Specialists, Campaign Managers etc. - Assists in development of training documentation, and runs quarterly system user validation. - Handles high risk campaigns (i.e. BET Awards) utilizing digital systems; Operative One, Freewheel, Burt, Google Ad Manager, Salesforce, Cruise. -Manages Programmatic Guaranteed campaigns: updating spend, CPM, flights. Pulling first party reports for client. - Submits monthly billing and reconciliation reports for finance department. Completes invoice and delivery adjustments for clients as needed. Pulls pacing/discrepancy reports for clients. Accomplishments: -Successfully onboarded over 100 Sales Associates since joining the team -Led and assisted with three cohorts’ trainings for Paramount Ad Sales Immersion Program for college grads -Spearheaded the department wide transitional trainings and created the documentation
•Accurately input titles of local New York advertisements into database under strict deadlines and entered instructions for ad airing in digital campaigns. • Communicated regularly and effectively with Campaign Management regarding status of client's advertising schedule. • Additional Projects: Active contributor to my team's Events Committee for team building, Took initiative to shadow NY CM's and learned their processes as well as represented Digital Traffic team, Constructed/updated training documents, Updated screenshots manually for audience fulfillments & sales. Led presentations for excel studies joined by manager and director of Digital Traffic. • Digital Ad. Systems: Operative One, Freewheel, Beeswax, Xandr (Appnexus), iVerify, Ad Copy Portal