Australia
A graduate of Monash University with a Bachelor of Business in Marketing, complemented by international business programs at UC Berkeley and the University of Sri Jayewardenepura. Previously served as Senior Digital Manager at Howatson+Company, leveraging expertise in programmatic advertising, paid social, and SEM to execute and optimise multi-channel digital campaigns. Proficient in Demand Side Platforms, social media platforms (Meta) and ad servers like, Campaign Manager 360. Experience in media planning, strategy, and implementation with a strong focus on data-driven strategies to meet and exceed client objectives. With over 5 years experience across advertising agencies, I contributed to fostering a collaborative and high-performance culture while mentoring junior team members. Skilled in utilising analytics tools to derive actionable insights, their work focuses on aligning campaign efforts with organisational goals. Passionate about innovation and producing measurable results, with an aim to bring diverse perspectives and a strategic approach to enhancing team success and client satisfaction.
- Led omnichannel media planning and execution across programmatic, paid social (Meta, TikTok), digital OOH, and online video (OLV), delivering strategic performance for clients in automotive, financial services, and power equipment industries. - Collaborated with internal and external stakeholders to design full-funnel digital strategies aligned to client KPIs and commerce goals; presented recommendations in quarterly business reviews. - Served as key client advisor across campaign brief responses, real-time optimisations, and post- campaign insights, driving performance through audience segmentation and creative testing. - Used Google Analytics 4 and platform data to conduct data-led campaign analysis and improve media mix recommendations and budget distribution. - Ran A/B tests across platforms to optimise audience targeting, inventory sourcing, and creative formats. Enhanced media efficiency and informed media mix modeling efforts.
- Owned end-to-end campaign strategy and execution across programmatic platforms (DV360, The Trade Desk, Yahoo, Xandr), using first-party and third-party data to activate addressable audiences. - Worked across superannuation, insurance, ecommerce, retail, tertiary education and health & beauty; building tailored media plans using programmatic based on KPIs including CPA, CPL, and CTR. - Developed audience extension strategies for retail and ecommerce clients using custom segments and platform-native tools; optimised toward CPA, CPL, and conversion lift goals. - Collaborated with agency partners and internal AdOps to ensure seamless execution, tagging, and tracking of programmatic campaigns across DSPs and environments, including CTV and OLV. - Led weekly strategy and optimisation reviews with clients, translating performance metrics into actionable insights and budget reallocations. - Mentored Addressable Coordinators and Executives, providing ongoing training in programmatic best practices, measurement, and platform fluency.
- Planned, launched, and optimised campaigns across programmatic and paid social platforms, including DV360, MediaMath, Yahoo Native, Meta, TikTok, Pinterest, and Snapchat. - Managed day-to-day campaign pacing, budget allocations, and creative rotations to meet performance goals across CPC, CPA, and CPM-based buys. - Partnered with clients and internal stakeholders to ensure KPIs were met through audience segmentation, data-driven optimisation, and post-campaign insights. - Trained and managed an Activations Coordinator, fostering platform proficiency and campaign QA rigor.