Saudi Arabia
Responsibilities include but not limited to: • Manage lead generation activities through a data driven growth marketing strategy to achieve business objectives through: content marketing, social media marketing, SEO, paid search, display and video advertising, influencers, and email and SMS marketing • Content creation including but not limited to: creative brief writing to Internal and external stakeholders, copywriting, translation, proofreading, and editing of all creative content • Creation of promotional commercial offers to achieve business goals • Analysis and reporting on: lead generation, channels performance, campaign performance, brand sentiment, social media performance, and department financials – to be presented to senior management, and specialized committees • Management of the website content to ensure Its reflective of department goals and Its adherence to internal policies and external regulatory regulations • Maintaining and fostering a positive relationship with external stakeholders such as commercial business partners to ensure partnership fostering and lead generation in alignment with business objectives (ex: eXtra, Saudi German Hospital, Virgin Mega Store, IKEA) • Maintaining and fostering a positive relationship with all department vendors and agencies to ensure quality service to achieve marketing KPIs • Manage all department procurement and admin related tasks • Implementation of digital innovative measures to achieve enhancements on all marketing channels, processes and team performance • Manage, supervise and motivate the internal marketing channels team members to ensure smooth operations and effective collaboration between all internal and external stakeholders to achieve process optimization and highest work performance
•Analyzed and researched clients marketing performance and creating a competitive analysis •Handled social media community management •Developed bilingual content strategy, editorial calendars, and communication guidelines •Reported & monitored accounts progress on a daily basis •Provided exceptional customer service and support in a timely manner to ensure delivery according to brief, time, and budget •Liaised with other departments (Creative, Video, and Copywriting. Etc) Client portfolio included but not limited to: DP World - UAE Region, Dubai Holding, Jebel Ali Free Zone, ENOC, UAE Ministry of Education
•Managed digital campaigns of FMCGs, banking & governmental entity clients such as Lurpak, Arla, Starbucks RTD, HSBC, ASEAN •Produced creative plans including copy and translation •Contracted and managed content creators and influencers
•Conducted research to understand organizational structures and individual roles function within various industry sectors, to source the right candidates for clients •Obtained appropriate company, market, and competitor information to developed accurate target lists •Managed a business development project and reported directly to the Managing Partner
-Conducted tests on the FITTEST Tracker Application -Supported the FITTEST Tracker Application project with data Management and clean-up -Supported the project lead by conducting various administrative responsibilities