Los Angeles Metropolitan Area
If you’re a DTC brand, let’s connect and find exactly what you’re missing! Hey, I’m Monae! I’m a creative strategist and UGC creator with 3+ years of experience leading paid social for DTC brands that drive up to $3mil+ on monthly ad spend. I specialize in conversion-driven creatives rooted in performance data to actually convert new audiences & drive new purchases for brands. If there’s room for improvement, I will find it and make it happen 💪 I also run my own content creation & strategy business where I teach people how to earn through social media for financial freedom ✨ In my free time, I'll be filming content 🤳, listening to kpop 🎶, & getting some boba 🧋
- Content creator & Microinfluencer: Manage and grow self-run social media channels on Instagram and TikTok, building an audience of 20k+ followers https://www.instagram.com/ugcbymonae/ - Create high-performing short-form video content aligned with each client’s brand identity and voice. - Conceptualize, script, film, and edit Reels, TikTok, and Meta ads to drive revenue & relate to target audiences - Fluent in video editing software CapCut
- Lead creative strategy for DTC bands such as Acure, kegg, Laura Geller, executing data-driven video and static ad creatives across Meta & Tiktok - Develop & implement monthly creative roadmaps & oversee ad iterations while collaborating with editors to refine ad creatives - Analyze performance data such as ROAs, Thumbstop, & CTR using Motion & Meta Ad Library to A/B test, iterate & optimize strategy and performance - Collaborate with clients to develop paid social strategies, landing page experiences, and creative input on for photoshoots aligned with campaign goals - Source and direct creators to deliver UGC that aligns with brand identity & drive higher-quality creative, boosting ad performance, and fueling campaign growth
Develop & execute creative strategies for paid ad campaigns across brands including Wisdom Panel, Dracoslides, Mimosa Lane, and Groundingwell
- Created user experience within a business webpage, ensuring all interactions are intuitive and easy for customers - Designed layout menus and drop-down options to colors and fonts - Analyzed customer responses and website data to determine high-traffic web pages and why some perform better than others