Dayton, Ohio, United States
Strategic marketing leader with a proven ability to align business goals with market opportunity through focused execution and cross-functional collaboration. With an MBA in Project Management and 10+ years of hands-on experience across marketing, product management, pricing strategy, and customer engagement, I drive initiatives that fuel sustainable growth and long-term value. Known for building trust, leading with clarity, and delivering results through well-executed plans and strong team dynamics. I thrive in fast-paced environments where adaptability and strategic focus are key - always keeping the customer top of mind. Continuously learning and leading with intention, I aim to make meaningful impact through smart, customer-centered marketing.
• Led development and execution of revenue-focused marketing strategies, driving consumables growth, increasing customer retention, and expanding share of wallet across key accounts. • Owned promotional strategy and campaign execution, including tiered discounting and workflow-based bundling, increasing AOV and driving incremental revenue. • Partnered cross-functionally with Sales, Product Management, and Operations to align go-tomarket strategy with revenue goals and field priorities. • Developed targeted and account-based marketing campaigns to increase category penetration and multi-product adoption. • Built and executed KPI-driven content and digital strategy, improving organic traffic, engagement, and conversion rates. • Optimized the digital customer journey, enhancing product detail pages to improve conversion and align with customer workflows. • Managed CRM and marketing automation platforms, improving segmentation, lead generation, and campaign performance. • Drove customer acquisition and retention through referral, loyalty, and sales engagement initiatives, including incentive programs and national sales meeting support.
• Drive commercial growth strategy, increasing bookings ≥ 12% annually while maintaining ≥ 48% gross margin. • Lead go-to-market strategy for new product launches, delivering programs that achieve targeted 36-month payback and accelerate revenue ramp up. • Own pricing strategy, analyzing cost structures, competitive landscape, and market dynamics to implement annual price optimization initiatives. • Develop and execute integrated marketing strategies across digital channels (web, SEO/SEM, email, social media) increasing awareness, engagement benchmarks (CTR ≥ 1.5%). • Partner cross-functionally with Operations and Product teams to align inventory, stocking, and lead time expectations with customer demand. • Lead product and market strategy development informed by customer insights, competitive analysis, and market trends to drive differentiation and growth. • Design and execute trade shows and event strategies to maximize lead generation and brand visibility. • Led the successful launch of the Ultra Hawk Assisted Rolling System, achieving the fastest sales ramp up in company history and generating $1M+ in revenue within six months.
• Managed and grew revenue across the Warewash division, driving performance through strategic products, pricing, and portfolio optimization. • Developed and implemented a standardized kit creation process, launching new part kits based on commonality analysis, market research, and usage data. • Created pricing models for individual parts and bundled kits, optimizing margin while increasing customer value and adoption. • Identified upsell opportunities and developed value-added propositions to increase average order value and expand customer spending. • Conducted market research and competitive analysis to inform product strategy, pricing decisions, and market positioning. • Partnered cross-functionally with Engineering, Sourcing, Purchasing, and Inventory teams to support product development, optimize supplier strategy, and maintain effective stock and lead time performance. • Supported new product and machine launches, collaborating on product changes, documentation, and go-to-market readiness. • Developed sales enablement tools and training programs, equipping teams with materials and knowledge to drive adoption of new kits and product offerings.
• Promoted through multiple roles of increasing responsibility, advancing from Pricing Administration to Product Manager. • Developed product strategy, pricing models, and sales forecasts to support revenue growth and profitability. • Conducted market research and competitive analysis to inform product positioning and identify growth opportunities. • Partnered cross-functionally with Sales, Technical, and Operations teams to support product development and drive business performance.
• Successfully completed two internship programs leading to acceptance into the Management Training program at Sherwin-Williams. • Managed store operations, including opening and closing, while ensuring efficient inventory organization. • Provided expert product advice and color consultations to customers, enhancing their shopping experience.