Slovenia
With over a decade of experience in market research, I currently lead the Consumer Insights Department at Hisense Europe, focusing on leadership development and product development. My role emphasizes leveraging consumer insights to guide strategic decision-making and foster innovative approaches within the organization. My professional journey spans qualitative research leadership at Ipsos and customer insight expertise at Hisense Europe, where I honed my skills in leadership and mixed-method research. Passionate about collaborative problem-solving, I am dedicated to delivering actionable solutions that drive business success.
Specialized for qualitative methodology and head of all qualitative researches, also combining with quantitative findings (mixed method research): - gaining new business insights, - evolve new business strategies/methodologies in ad hoc, - gather efficient & innovative platform (for product/service), - making evaluations (communication strategies, advertising activities, branding actions), - re-positioning, - social marketing researches (communication strategies), - marketing researches in health sector.
Start of the specialization in qualitative research (planning, conducting, writing reports).
Research assistant for QUAL and QUAN projects.