Utrecht, Netherlands
In the past 6 years of experience working with Amazon sellers and aggregators, I possess extensive knowledge of Marketplace administration, brand performance, and successful product launches. I have a proven track record of driving substantial revenue across Amazon and D2C platforms. My expertise extends to managing operations on various marketplaces and implementing data-driven creative strategies. I have successfully launched products that rapidly became top performers in their category. I am equipped with the knowledge and experience to support organizations seeking innovation and growth in e-commerce, particularly in the Marketplace landscape. The only way to keep up with your competition & chance tripling your sales. • Listing Optimization • Sponsored Ads • Converting Content • Highly Rated Store • Efficient Stock Management • Competitive Pricing • Reviews/Ratings • Coherent Logistics Process Specialities: • Amazon Advertising console (SP, SB, Display Ads) • Ranking • Listing SEO • New Product Launches • Amazon Listing Optimization • Campaign Management • PPC Bid Management • Keyword Optimization • Amazon Prime & Best Deals • Keyword Research • Demand Generation • Brand Management • Precision Marketing Strategy • Google Ads • Google Analytics
• Managing large budget direct response campaigns across Google Ads, Amazon PPC, Social Media Ads and Influencer Marketing. • Achieved target of $6M Amazon sales with 7% TACoS & 67.7% MoM growth within 100 Days. • Successfully launched at 30% profit margin, 100% ROI with continuous improvement of PPC campaigns, including introducing new features and undertaking A/B tests. • Hands-on PPC strategy for some of the company’s biggest brands (including Viking Revolution) to achieve profits and increase overall market share within the core category. • Analysing/crawling sales and market research, and to date advanced 600+ products which provide the biggest revenue predictions, and future growth opportunities across all categories. • Identifying gaps in specific niches and emerging trends, and full-cycle product diagnosis for category extensions and executing with the speed of 4-week deadlines. • Launched 30+ products across 3 big brands namely Viking Revolution, Ocra, and Vytalife additionally approx 72+ products underdeveloped – to be launched by 2022. • 360° product management across 7 teams until the launch and partnering with brand managers, sourcing, supply chain and creative team for the successful launch, to alleviate the product sale, briefing range extensions, 2.0 iterations and category opportunities for future development. • Estimating target prices for profit margin and ROI assessment and sales projections for supplier negotiations for best deals. Build mid to long-term brand portfolio with suppliers. Forecast first-order quantities and assess the market for seasonality to optimise initial sales and shipment plans. • Reviewing samples and improving products with factory, QC, ops and sourcing, keeping commerciality and launch timing in front of mind in all decisions. Testing and quality due diligence for each product development, managed with the relevant QM.
• Completely responsible for website content & product deployment on Nachos and B2B software. • Conducted market research to curate best deals for the target market in all categories. • Sourced sustainable products, managed product listings, brand storefront, inventory planning/logistics and build campaign ideas with complete planning/execution strategy.
• Focused on the go-to-market strategy of Impakter sustainable marketplace, working on a series of online platforms according to a defined marketing strategy and devised launch plan. • Worked with eco-friendly columnists on defining the best community to target as well as blogs, companies, and institutions. • Created and developed a sustainable community around my sets of interests within the Impakter platform.